Are you a one-trick pony?

by Lee Hopkins on January 10, 2012 · 1 comment

in miscellaneous,training

This business communication world of ours is changing at a faster pace than ever before, principally brought about by the emergence of the social world. People can share ideas, philosophies, likes and hates at lightening speed, and most companies are ill-resourced to be able to match the speed of information dissemination and discussion.

It is more relevant than ever, therefore, that we communicators keep up to date and in touch with how our profession is changing.

This year, make a point of putting yourself in front of a conference or a workshop or two, to hone you skills and ‘sharpen your saw’ as Stephen Covey would say.

Try a PRIA event, or an IABC one (Melbourne, Sydney). Aim to be better this year than you were last year.

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