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2012 February

February 2012

Electronic communication, or e-communication, is becoming the primary method of formal communication for a business organization in an attempt to co-relate and function in accordance with its public and press. Not only is this system more efficient, economic and user-friendly, it even requires less manpower, is eco-friendly, and enables your organization be aware of current affairs and latest technologies, which in turn adds to its USP

Utilizing specialized networks does not limit or distract your social interaction. Instead, it refines and spreads it to all corners of the social media world that are relevant to your company

I’ve been at the Ark Group’s conference on internal communications (today I run a workshop on the social business). Yesterday my IABC colleague Tracey Sen from NSW Department of Education and Communities gave a stirring talk about what she has instigated at DEC and what she sees as the ‘must now know’ requirements of a […]

There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.

As the Internet forces businesses to change the way they communicate with customers, will social media impact how they communicate with each other?

Applications to ICANN, the body that coordinates internet addresses, for new top level domains is closing soon so support for the new .NGO is needed now.

5 ways to effectively market to baby boomers

by Lee Hopkins on February 7, 2012 · 2 comments

in marketing

Guest post by Lior Levin The Baby Boomer generation remains a critically important demographic for marketers that can drive higher sales numbers if reached effectively. Marketing firm Coming of Age Incorporated clearly lays out the benefits of marketing to boomers: “At more than 100 million strong, baby boomer and older customers (born before 1965) are the […]

I’m flattered to be in another episode of Laurel Papworth‘s video series, Social Media Business. This week there’s Laurel (of course), Tea Smith, Shel Israel and I, talking about six-year-olds receiving iPads at school, Pinterest, The “Almost There Generation” (not yet digital natives), and how to get a cracked iPhone replaced. Tons of great information, […]

Wherever you go online, you’re accustomed to using various apps and multimedia tools that help schedule events, perform tasks and communicate better with others. Companies that want to provide top customer support clearly need to study and implement these technologies into their own websites. VeriShow, a real-time live help solution, has done just that, by […]

FortyTwoTimes is motoring along quite nicely

by Lee Hopkins on February 2, 2012

in Uncategorized

Duncan Riley (he of Techcrunch and The Inquisitr fame) has a new site – FortyTwoTimes.com