Guest post by Kathleen Hubert.
Social media has certainly changed the way that people communicate with each other. The changing social media trends are also forcing businesses to reconsider how they communicate with and attract customers. Whoever thought that driving new business could depend on how many times the phrase "auto loan calculator" was used in website content? As the Internet forces businesses to change the way they communicate with customers, will social media impact how they communicate with each other?
Individual employees benefit from social media
The employees that work for the company certainly benefit from using social media. Career progress usually depends on how many people you know in your industry. A bitter rival could turn into your best friend depending on your job situation. Most employees realize that they have no real job security, so it pays to communicate with as many people as possible. It can be a great place to post your resume while mingling with other professionals on a regular basis.
Social media in the office
Is it practical to use social media in the office? Do we need to use Facebook to announce the staff meeting for next week? The problem with social media is that anyone can access anything you say. Privacy settings are no match for someone who knows how to hack into a social media platform. There may be employees who have no idea how to use Facebook or Twitter. It may not be as efficient to use social media when a memo could accomplish the exact same goal. But equally, and on the opposite side of the coin, social media is making great inroads behind the firewall, as more and more companies see the value of turning their business into a ‘social business’, where social tools are the accepted methods of communicating with Gen Y employees (talk to them where they already are’).
Does social media translate into more money
There is a lot that businesses still need to learn about social media. Just because a business has a lot of followers does not mean those followers are being converted into customers. Using social media is a great way to increase awareness of your brand.
Will social media impact how a business will communicate in the future? There are many ways in which social media has already impacted how a business will communicate. However, there are still some areas where social media will be slower to become an accepted method of communication.
Kathleen Hubert is a blogger who writes on a variety of different sites. Check out more of her work at Auto Loan Calculator.