The following tablets and laptops will be the models to watch in 2012 as they may be the final straw to tip the scales or at least offer users a good time trying it out.
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The following tablets and laptops will be the models to watch in 2012 as they may be the final straw to tip the scales or at least offer users a good time trying it out.
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by Lee Hopkins on March 26, 2012 · 1 comment
Due to popular demand, I’m running a public workshop in Adelaide on one of today’s hot topics for business — how to be a social business. Running for a mere three hours, you will learn about microblogging podcasting video blogging why Chaos Theory should NOT be how you approach social technologies the essentials of Moderation [...]
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Stopping briefly to let us know when NOT to run a ‘finish this sentence’ game, Laurel goes on to tell us how to do it properly and even gives an example or two
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by Lee Hopkins on March 23, 2012 · 0 comments
in clippings
Those very nice folks over at Hubspot are giving away some excellent white papers. Says Mike Crosson, Here are 10 free White Papers that are really helpful. 1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people http://bit.ly/GGdZQe The fastest-growing social media site ever has become a [...]
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I’m joined by Jeremy Hague from Melbourne. Jeremy is part of the team behind the very successful Skylook software (Skype and Outlook integration) and now the excellent Vodburner (records Skype video calls). Technorati Tags: skylook, vodburner, jeremy hague, skype, recording software, business communication, lee hopkins Tweet
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I’d forgotten how cool Wordle is… great for livening up the front of a lengthy report so the reader can see what the focus of the report is about
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Word reaches me from PRDaily that a group called the Council on Ethical Blogging and Aggregation—which includes the editors of Esquire, The Atlantic, New York magazine, Slate, and others—aims to draft a list of best practices for linking, aggregating, and curating content on blogs and websites. What they are looking to do is introduce some [...]
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by Lee Hopkins on March 14, 2012 · 0 comments
in clippings
Gil Rudawsky over at the PRDaily notes, “Gap Inc. has figured out a social media policy doesn’t have to come from the legal department, and that a straightforward, conversational tone probably makes the greatest impact with employees. It covers everything, but it doesn’t beat you over the head” Excellent. Technorati Tags: gap, gil rudawsky. social [...]
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Lee's Doctor of Communication blog
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Measuring the Impact and ROI of Social Media
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!