Word reaches me from PRDaily that a group called the Council on Ethical Blogging and Aggregation—which includes the editors of Esquire, The Atlantic, New York magazine, Slate, and others—aims to draft a list of best practices for linking, aggregating, and curating content on blogs and websites.
What they are looking to do is introduce some guidelines around content curation—taking other people’s stories and reproducing them (in part or whole) on another site.
Storify is arguably the leading content curation (aka aggregation) tool that corporate communicators can use to corral stories from different sources and put them into a coherent package; I use Storify here on my blog to aggregate social media research and social media case study stories.
But corporate bloggers need not fear any wrath from the council. It is without teeth, and those who wish to use stories without attribution or linkage will still be able to do so. It’s just a pity that they do.