Those very nice folks over at Hubspot are giving away some excellent white papers.
Says Mike Crosson,
Here are 10 free White Papers that are really helpful.
1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people
The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.
2.) Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn
In Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.
3.) How to Create Epic Facebook Ads
Placing ads on Facebook provides one of the most targeted advertising opportunities today. The social network knows the demographics and interests of more than 800 million people who are active online. Written by Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, this ebook will walk you step-by-step through the nuances of Facebook ads.
4.) How to Use Google+ For Business
Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in online marketing.
5.) The Ultimate How-to Marketing Guide
How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency in Internet marketing, we’ve designed this multimedia ebook which, as David Meerman Scott says, "identifies nuggets of inspiration to drive success at your business."
6.) How to Execute & Measure Successful Email Marketing
Email marketing is arguably the most powerful channel for lead generation. If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing success
7.) An Introduction to Lead Generation
By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business through the basics of lead generation and techniques for optimizing your lead gen strategy.
8.) An Introduction to Business Blogging
Nearly 40% of US companies use blogs for marketing purposes. •Companies that blog have 55% more website visitors. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. In this ebook, we walk you step-by-step through blogging fundamentals.
9.) An Introduction to Inbound Marketing Analytics
Analytics programs can give marketers amazing insight into their marketing campaigns. Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.
10.) An introduction to Lead Nurturing
50% of leads are qualified but not ready to buy. So if you are not nurturing them, you are simply burning money. Lead nurturing is all about understanding the nuances of your leads’ timing and needs. Learn how to leverage lead nurturing to increase high-quality conversions and reduce your cost of customer acquisition.
Yes, you have to fill in their form for each and every white paper (tedious), but Hubspot always have spot-on information, so it’s well worth it.