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2012 July

July 2012

Social media is a risk. You risk expending energy on something that won’t reap you the rewards you seek. But that is true of any business activity. If you contact me or one of the aforementioned professionals, you stand a far greater chance of your activities actually reaping dividends.

The event was held to launch Optus’ ‘Future of Business’ report, the research and analysis for which was conducted by Deloitte Access Economics. The report is no small offering: the public face of it comprises two documents, ‘Research and Findings’ and ‘Analysis and Insights’. This is a heavy-duty piece of research.

Mohsin Ghafoor and Trinity Martin have written an excellent article on the Outlook site, the online journal of high-performance business. The journal has an iPad app, making reading easier. In the article, ‘Six ways social media technologies accelerate large-scale change’, they make some compelling arguments.

If an organisation wishes to engage effectively in the social media space, it needs to manage change within the organisation at all levels—senior, middle and operational.

Yellow Pages have launched a competition to find great images to put on its front covers

Those with a good memory will remember that I interviewed Rebekah Campbell, founder and CEO of new social network Posse.com last week. At that stage Posse was still in ‘alpha’; Rebekah is holding a beta launch next week in Sydney. If you are interested in going, to find out more about Posse and what its […]

It’s also a damn instructive one, too. Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. Want to know how to present properly so that you don’t bore your audience? This book will tell you. What to know how to present so that you don’t look like a poor copy of the late, great Steve […]

There’s a new social network in town and it’s rustling up some interest in interesting places. Posse.com aims to tap into the power of personal networks to help bricks and mortar businesses become more successful. Founded by Rebekah Campbell, it is still in Alpha testing phase but is already garnering some interest amongst early adopters […]