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The future of business is social, digital and mobile (says Optus, and I have no reason to doubt them)

The future of business is social, digital and mobile (says Optus, and I have no reason to doubt them)

by Lee Hopkins on July 24, 2012

in Uncategorized


Optus Future of Business

I was fortunate enough to be invited to attend a lunch put on by Optus and CEDA (Committee for Economic Development of Australia) recently.

The event was held to launch Optus’ ‘Future of Business’ report, the research and analysis for which was conducted by Deloitte Access Economics.

The report is no small offering: the public face of it comprises two documents, ‘Research and Findings’ and ‘Analysis and Insights’. This is a heavy-duty piece of research.

The findings? Here’s just some:

  • 29% of Australian organisations now offer mobile websites to customers. This is expected to rise to 47% within 3-5 years;
  • 50% plan to interact over social media in 3-5 years, up from the current 39% and more than double what it was 12 months ago;
  • The entertainment and retail sectors are ambitious for online growth;
  • Mobile payments are expected to increase to 37% of retail and 39% of entertainment services businesses within 3-5 years. This is up from 4% and 8% respectively that are offered now;
  • Customers are driving application innovation. Over a third of companies surveyed believe that customers will want to interact with them via mobile applications within the next 3-5 years;
  • Social media engagement is becoming widespread. Nearly 70% of organisations either have or are developing a social media strategy;
  • Bean counters and senior management are demanding serious ROI on digital technology. Luckily, the social media industry has matured enough to be able to confidently report meaningful ROI, as my forthcoming Ark Group report, ‘Social Media ROI’, will show;
  • The ‘Bring Your Own Device’ (BYOD) trend continues, with employees bringing their own devices (smartphones, tablets, etc) to work (and connecting to the work network from home, client and cafe) and demanding that IT support them;
  • Internal collaboration is on the rise: Over half of the organisations surveyed either have a staff-centric social media policy (think internal wikis, blogs, discussion forums, video, podcasts, etc.,) or are developing one;
  • Organisations are relaxing work social media usage policies: Over a third of organisations now allow employees monitored access to social media at work, up from 26% a year ago. There’s still a long way to go.

Here’s some of the slides that John Paitaridis, the Managing Director of Optus Business, presented:


The left side of this slide begs the question, “how do they charge their phone?”










The growth is in Asia, not USA or Europe. THIS is where we should be focusing our business attention, as the next slide shows!



It was an excellent presentation of an important report.

Also of note was the Lord Mayor of Adelaide Stephen Yarwood’s speech. Powerful and motivating, it reignited my faith in Adelaide as a business hub. Well done, Stephen!


Download your own copy of this excellent report now.

My thanks go to Simon Fitzgerald from Text100 and Kasia Ciszak from Optus Corporate Affairs for their invitation and cheerful help.

Tech details: the survey size was 500+ finance, IT and marketing decision-makers in government organisations of any size and private sector organisations of 200+ employees.

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