August 2012

But how is it done? One important step is to snatch up social media accounts, particularly LinkedIn. In most cases, LinkedIn is the highest-ranking social network for an individual—so if you’ve got a LinkedIn page, it will very likely rank at or near the top of a Google search. Other social media accounts can also be helpful here.

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Infographics have been hot stuff for at least two years and if your organisation is not creating them to showcase/highlight your points of view then you are missing out on a powerful positioning tool.

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May I have your permission?

by Lee Hopkins on August 28, 2012 · 0 comments

in marketing

3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.

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Like any new opportunity, the potential for social media to enhance the relationship between a brand and its consumers can have a dark side if marketers don’t understand proper use and cultural expectations of the technology. Marketers who view social media as simply another venue to bombard customers with ads can easily come across as crass and unfeeling in the dialogue-driven online culture. Yet, for companies that use social media as an opportunity to get a better sense of customer expectations and to open an honest dialogue, markets can grow exponentially.

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Two of the best speakers in the world on corporate communications are over here in Australia for two one-day events. Book these in your diary:

SYDNEY MASTERCLASS: A half day with Steve and Cindy Crescenzo – 3 Oct 2012
Strategic Creative Communications full-day workshop with Steve and Cindy Crescenzo – 4 Oct 2012

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Body language for leaders

by Lee Hopkins on August 15, 2012 · 1 comment

in clippings,nonverbal communication

My friend Carol Kinsey Goman has written a number of great books on body language. Her latest, The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead, is a cracker of a book. Carol has recently written a great article over on my articles website, Body language will make or break future […]

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If you’re not a writer, the prospect of writing a business proposal can sound a little intimidating. This article will show you that it’s not as difficult as you may imagine. First of all, you know your business and what you have to offer, so you know how to talk about your services. Now, all you have to do is put yourself in the potential client’s place, and write your information in an easy to follow sequence.

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My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.

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As with any tool, there is a right and a wrong way to use SMS marketing to your advantage. If you just go in blindly with hard-selling tactics and without obtaining proper permission beforehand, you’re highly unlikely to see positive results from your campaign.

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