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What your marketing strategy can learn from the 2012 US Presidential Election

What your marketing strategy can learn from the 2012 US Presidential Election

by Lee Hopkins on September 12, 2012 · 1 comment

in marketing

2012 US election stamps

Getting elected to serve as the United State’s President is no easy task. To earn their seats in the oval office, presidential hopefuls must convince the voting public that they are the best individuals for the job. Often, the way in which they accomplish this task is through effective marketing. If you are a business owner seeking to market your brand, consider adopting some of the proven techniques put to use by presidential hopefuls each election year.


Getting information out is of paramount importance. Crowdsourcing, a relatively recent advent, involves using a mass of people to spread a message. It is born of the idea that once one person hears the message, that person will tell multiple people who will, in turn, tell multiple people. Presidential campaigns effectively utilize crowdsourcing, taking advantage of social media as a means of sharing information and using tools such as VPS hosting, which provides reliability and ease of use, to do so. Business owners can take a page out of presidential candidate’s books using the power of people to share their ideas.


When presidential candidates seek to get their messages out, they want to distribute the message to as many people as possible. The same can be said for business owners, who can utilize the power of search engine optimization. Through the placement of SEO messages on their websites, both business owners and presidential hopefuls can capture traffic and, in doing so, improve the chances that the right people come across their valuable messages.


Presidential candidates are more than just men—they are brands. Successful candidates select slogans and utilize them copiously. Obama’s 2012 slogan “Forward” is an example of this marketing technique. With an all-encompassing and relatively catchy slogan, business owners can create a place for themselves in the memories of consumers, ensuring that these individuals think of them and their services.

Avoid overthinking the competition

President Obama surely knows what hopeful Mitt Romney’s plans are, but he doesn’t allow his concerns over what his competition has in the works to lead him off of his planned path. The same strategy is an effective one for business owners to keep in mind. Just as the owner of a business must know what his immediate competition has in the works, spending all of his time studying the competitor’s ads will not result in sales. Instead, business owners must keep their concern over the competitor’s efforts at bay, thus allowing them to focus their efforts on their own marketing.

Focus on the positive

Though there are always a few negative ads attacking opponents, they are less common than the positive ones. With positivity, business owners can increase the marketing effectiveness by focusing squarely on the positive instead of creating attack ads that only serve to disparage the competition, making potential clients second guess their interest in you in the first place.


Just as running an effective presidential campaign requires attention to marketing, making your business a success isn’t something that you can accomplish without the aid of sound marketing techniques. When you next prepare to mount a marketing campaign for your business, keep in mind some of the tools and techniques that presidential candidates put to use and allow these to serve as a model, guiding your decisions.

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