Yellow Pages reveals new-look Adelaide covers

by Lee Hopkins on November 27, 2012 · 0 comments

in clippings

Yellow Pages Adelaide City to Bay Cover 2013

From Adelaide’s rolling hills to Semaphore’s foreshore, photographs taken by Adelaide residents of what they love most about their city have been selected for the cover of the first Adelaide Yellow Pages® book created by locals.

Chosen by Adelaide photographer Anthony Cottrell as part of the Capture The Cover competition, the photographs show the diversity of Adelaide’s communities and mark the first time Yellow Pages has turned its covers over to the public to help design.

Four separate editions of the Adelaide Yellow Pages hit streets from Saturday 24 November. Each edition will be a single hybrid book that combines the resources of the Yellow Pages metro book and the Living Local book.

Each edition will also feature a unique cover and customised information pages setting the books apart. Advertisers’ content will be included in every book that is distributed in Adelaide.

Yellow Pages Adelaide Eastern Hills cover 2013

Ten photos taken by locals have been chosen for each cover, with the following winners taking out the top slot on each cover:

  • Semaphore Carousel manager Peter Lohmann’s shot of the historic carousel will feature prominently on the cover of the City to Bay Yellow Pages. A truck driver by day, Peter keeps a camera on hand for when inspiration strikes.
  • Nairne amateur photographer Barb Leopold’s shot of a frosty morning in Nairne not only scored her the top slot on the Eastern & Hills Region cover, but her photo of the illuminated Mount Barker sign scored her a runner-up position too.
  • Former camera repairer Eric Budworth’s photograph of the Port Noarlunga jetty was chosen for the Southern Region Yellow Pages. His shot of the Onkaparinga River Estuary won him a runner-up berth too.
  • Evanston Park resident Renee Head’s image of wetlands at Elizabeth Park won her pride of place on the Northern Region cover. A budding photographer, Renee hopes the exposure might kick-start a career in photography.

Each major winner won either an Apple iPad or Canon DSLR 1100 camera and all runner-ups won $50 cash.

Yellow Pages Adelaide Northern Region Cover 2013

Judge Anthony Cottrell said he was impressed by the quality of entries and inspired to see how locals had interpreted the theme Through The Eyes of A Local.

“The photos I chose all communicated something special about the location where they were taken, and collectively reflect what each region is all about – whether it’s the beach, the hills or rural life,” said Anthony.

“I didn’t intend for each cover to have a particular theme, but I think that has come out naturally in the photographs locals submitted of their communities.”

Sensis Marketing Specialist Beth Kyle said the competition had been a great success and Yellow Pages was overwhelmed with entries.

“As the new hybrid Yellow Pages books are more relevant to locals than ever, we wanted to make sure the outside of the books reflected this,” said Ms Kyle.

“The new covers feature photos of local areas, taken by the people who live there. They truly reflect their local communities and we have many budding photographers to thank for that.

“It was fantastic to see the outstanding talent in Adelaide and the passion residents have for their communities, which came through in their submissions. Well done to everyone who entered – you really made our judge Anthony’s job a tough one!”

Yellow Pages would like to extend a big thank-you to all those who entered and supported the competition. The creativity and standard of entries was excellent. To view a full gallery of the winning images, visit www.capturethecover.com.

Yellow Pages Adelaide Southern Region Cover 2013


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