Facebook advertising for real estate agents

by Lee Hopkins on January 25, 2013 · 0 comments

in marketing

Facebook logoGuest post by Stan Johnson

The state of the real estate market all depends on who you ask.

Some say it’s up, others say it’s down. Some cite that it’s a buyer’s market, while others insist that a seller holds the power. Numbers are debatable across the board, especially once you break things down by state, city, town and other factors.

But what’s undeniable is that more and more people are using social media to find real estate. With the right Facebook ads and the proper approach to page construction and overall marketing, real estate agents can create an interactive environment via social media and receive exponentially more interested parties per property. As any agent knows, the more people to see the property means the more likely it is that the property sells.

Facebook tips real estate agents can use to market

Going Viral with the Listing

Images and video do incredibly well in social networking, so put your focus more on creating a video and in posting a lot of high-quality images of the property. You can get to the brand-building and trafficking stuff after the fact. To start off, create a compelling pitch for your property via the use of photo and video. There’s emotion in buying or selling real estate, and giving people actual visuals will evoke real emotion. The idea in doing this first is that it gives you time to produce a high-quality piece. And no matter what, that completed video or the photos can remain on your site while you market to the public.

Proper Branding

Real estate agents have to take a page out of every business handbook here in terms of branding in social media. This involves a lot of essential marketing steps:

  • Constant communication to ensure that you’re always in touch with your audience, available to answer any questions or concerns they may have
  • Regular updates via page posts that give people an inside look of the property, the neighbourhood, the economy, and of you
  • Public relations manoeuvres to ensure that your particular business is always presented in the right light.

You’re looking to brand yourself like any other business would on Facebook and on other social media sites.

Ad Creation and Management

Third-party apps like Qwaya, or even Facebook’s own features, will help you to properly create and manage your ad campaigns. The important factor here is in the targeting. Make sure that you’re delivering your ads to a narrowly defined scope more likely to be interested in what you’re offering. This can be done through a tool’s dashboard by selecting qualifying factors and testing different formats and functions.

Focus on the Broader Scope

Although you can—and should—market directly to those more interested in your particular brand of real estate, there’s an unappreciated feature of Facebook that too few brands take advantage of. The actions a user takes on your site will be visible via their page to their entire network. This means your fans are inadvertently marketing for you, and harnessing this by creating friendly, encompassing materials that draw everyone in is a great way to target an extremely large market.

Conclusion

The real estate market is far from dried up, and whether you’re a highly qualified agent or just an individual looking to sell a property, proper advertising on Facebook can help you succeed.


Stan Johnson is an online writer for Qwaya, a Facebook campaign monitoring tool. She enjoys writing about the latest social media marketing trends and technology. Connect with her by leaving comments below or by checking out Qwaya’s blog.


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