Social business readiness: how advanced companies prepare internally

by Lee Hopkins on January 26, 2013

in strategy,tools

From Jeremiah Owyang at Altimeter – read it.

Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.


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