Social business textbook gets to the nub

by Lee Hopkins on February 8, 2013

in clippings

Spredfast social business textbook

I’ve just finished reading a superb introductory textbook on social business, invaluable reading for those executives who are thinking of taking their organisation into the social space.

The Spredfast Social Business Textbook syllabus covers several important subjects, from social listening history to the chemistry of combining paid, owned, and earned media.  This 46-page Textbook provides an in-depth review of key concepts, strategies for success, planning action items, and brand examples for practical application.

I thoroughly recommend you download a free copy for yourself and put it on your kindle or ipad for evening reading.

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