With continuous financial pressures and tight marketing budgets, most companies are using email marketing to market their goods. This is because each business needs to connect with their client base. This creates a new challenge for most companies. They wonder how to create a successful email marketing campaign when they do not have enough of a mailing database of their clients. This can be achieved by the company creating a mailing list. This list needs to be updated from time to time to include new clients and change the emails of old clients.
Where to start?
You can start by creating an email address list of clients for your affiliate website. An email list is of utmost importance when you want to contact your website viewers. This usually comes as a follow up when they have left your site. You only get one chance to ask them for their email address, and this is when they view your site for the first time. Most businesses ask their customers to leave their email address information within their websites. This enables the owner to keep track of the number of visitors to the website and to keep in contact with them.
This also gives the business a chance to let their customers know of new products and services that are available to them the moment they are realized. It also provides a chance for the customer to review the products and give you comments that will allow you to improve your products and services to satisfy them. On your website, include a place where the customers can leave there addresses and names. You can set up an automatic email response to any person that leaves their contact details there. In this email, provide a link that takes the client directly to the site and to the specific product or service. By doing so you will be saving a lot of time, and make it easy for the client to get what they are looking for.
Another hindrance to your mailing list will be typographical errors. Make sure that the emails that you send to your clients do not contain errors. Most of the time, the client might make a mistake while entering their email address on your site. When creating this option, make sure you give them a space to confirm their email address to avoid sending emails to the wrong people. Also, remind them not to select your mails as spam. Also, have an option where your customers can stop these automatic emails from being received. This will help reduce the chances of the customer spamming your emails.
As mentioned above, it’s important to collect emails. Creating CTA’s (call to action) on your website will help bring your prospect closer to you and create the opportunity to build a relationship before you sell them anything. Creating CTA’s is fast and easy, you only need to think on some sort of a giveaway and in return you ask for a name and email.
The most effective way to nurture your subscribers is by assigning them to auto-responders. On every new email you receive, you need to start sending set of pre-made emails reminding your new subscriber that you are here to serve him when he’s ready.
How to answer?
It is essential to be careful replying your customers’ queries. Always give good and usable information but still do not give out all of the information. Reserve something for them to visit your website to get the full information. Email marketing is very effective and can lead to you making millions from your business. If you find it hard to manage your mailing list, you can always employ the services of a professional to it for you
The mailing list is one of the businesses most treasured possessions. You should take care of it very well. Do not let anyone destroy your mailing list. This mailing list is the backbone of the business. You will make millions if you use this mailing list well. Any email that you receive, treat it with the utmost importance.
Ben Oren is the Head Marketing Consultant at Dynamic Search™ – a US based, reputable web marketing agency. Ben Oren is specializing in large corporations in a highly competitive niches mostly in the US and Europe. He is also the Director of Web Marketing at WhiteWeb technologies.