Social media is becoming increasingly important to more and more of us. It is a topic that we hear about often but it doesn’t need to make your head spin. There are many social media platforms available but knowing how Twitter, Facebook, LinkedIn and other social media forms can benefit your business will help you use these free services to your advantage.
Social Networking sites are becoming a daily fixture in most lives now, both at work and in our personal lives. As a business owner, senior manager, or business development professional, there is without doubt a focus on being visible as well as credible – for both new and existing customers, as well as other stakeholders. Social media provides an easily accessible and easy to use tool to do so, but how do we use it effectively?
Time and effort well spent
Within the small business community, it is often said that company owners shy away from using social media because they find it time consuming and confusing – but it doesn’t have to be – it’s just a case of finding what works for you and using social media efficiently and effectively. Time and effort spent on the wrong things is just a waste, however time and effort spent on the right things can open all sorts of doors.
Facebook, Twitter, LinkedIn are just a few of the more common place social networking sites – all of which offer a slightly different platform which can benefit you and your business if used correctly. It is not necessary to spend hours of your day on these sites, but used wisely they can be a fantastic space to achieve many objectives. If you are looking to increase sales, attract new customers, be a visible and credible expert, raise awareness about a new product or campaign – whatever your goal, social media can help.
The digital world, which includes social media, should be part of every small businesses marketing plan. Marketing that works for small businesses includes an array of mediums, and online content forms a big part of that. This includes the content on your company website as well as your business and personal profiles on the various social media sites that have been selected to include in your marketing portfolio. Everything that you write either for or about your business which gets sent into cyber space, must be well written and it must portray you and your business in the right way. Writing content for online purposes should have as much, if not more importance than some of the more traditional paper based mediums – but it should all be integrated within your marketing strategy.
Are you lucky enough to be a natural writer?
Creating content – good content – can be a great way to get you and your business noticed. Content Creation, Editing, and Search Engine Optimization are all important parts of your digital marketing strategy and although it may sound very daunting, it doesn’t have to be. Writing copy deserves focus and attention to detail as well as practice. Of course some people have a natural talent for writing, but for others it can require more concentration, but once you understand which social media platform does what, and you are clear about what you are trying to achieve, then it can become a finely tuned and effective part of your overall marketing strategy. Those individuals with a natural gift for writing should exploit that gift, and with the constant evolution within the online world there are now more platforms than ever before for writers and young writers to get noticed. There are competitions for young writers available which offer amazing opportunities into the online writing world.
Visibility + Credibility = Profitability
There is an excellent formula which you should remember:
Visibility + Credibility = Profitability
This simple formula gives a great basis which you should keep in mind when using social media tools to promote you and your business. These social media tools are often free to use and provide an excellent avenue for you to reach a target market that you may not have been able to reach before. Using a combination of various social media sites together, which include links to your company website can help build your online presence and direct traffic to your company website. It is important to create as much visibility as possible in the online world, but remember that you must also remain credible too. One without the other will cause more harm than good.