January 2014

Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]

Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today. Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the […]

It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles. Says Schmidt: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the […]