How long before Google penalises your site for not being social?

by Lee Hopkins on January 10, 2014

in seo,strategy,tools

It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles.

Says Schmidt:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

I don’t think Google would be so silly as to limit their ranking to only those sites who have a Google+ profile, but you can bet that having a Facebook profile is going to figure into things, and if you have time to post to Facebook then you probably have time to cross-post to Google+ as well in order to cover your bases.

Time to reconsider your social media activities, especially if Google features in your marketing. Call me to discuss this further over a coffee: 0410 642 052

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