Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today.
Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the hundreds and thousands of per cent.
“a 106% increase in page views driven by a jaw-dropping 1,247% increase in Unbottled home page visits”
Now, this business doesn’t have the resources or capital of Coke, so it is unfair to expect them to suddenly turn their website into a 24/7 magazine as Coke’s website now is, but it IS fair to expect them to embrace social sensibilities and create content that is user-friendly and user-focused (such as ‘how to’ articles rather than the traditional self-promoting marketing fluff most websites still produce). And it is well known that what happens in the corporate world sooner or later floats down to the medium and small sized business, doesn’t it?
If you would like a focused look at your website and an assessment of your website’s strengths and weaknesses regarding social media, and perhaps even a look at your total digital strategy, why not give me a call?
Call me on 0410 642 052.