academic research

The lesson for business is clear: if staid organisations like academia can utilise this new technology and have success with it, why can’t your less-than-staid company?

{ 2 comments }

DO YOU WANT to be part of leading edge research into Twitter? My doctoral research is now at the stage that I can work with organisations to help them analyse and hone their Twitter usage. The amount of time you need to put into this project is minimal, so it won’t distract you from your […]

{ 0 comments }

IT FEELS LIKE a lifetime ago that I was looking at and playing in Second Life. But for those wondering if Second Life still exists, it does; signups are still happening, although Linden Lab haven’t published ‘active residents’ data for a couple of years now. Here’s a chart of total signups, where you can see […]

{ 1 comment }

a brief introduction to Symbolic Convergence Theory, a well-researched and robust communication theory from pre-social media days, and I’m asking, as part of my research, whether it can ‘play nicely’ with Twitter

{ 0 comments }

MY GREAT friend Shel Holtz interviewed me recently about what I’m up to with my doctorate. Here’s what I said… Lee Hopkins on Symbolic Convergence Theory and Twitter   For Facebook fans, you’ll find the video over on YouTube. Technorati Tags: shel holtz, symbolic convergence theory, twitter, business communication, lee hopkins

{ 0 comments }

As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.

{ 0 comments }

Symbolic Convergence Theory

by Lee Hopkins on May 31, 2011 · 0 comments

in academic research

Part One of a three-part series – originally posted on my PhD blog I have finally settled on my theory of study and my approach. Eschewing psychological theories, I am going back to communication’s roots by looking at Bormann’s Symbolic Convergence Theory. Symbolic Convergence Theory Symbolic Convergence Theory (SCT) is a theory-method complex (Vazquez 1993); […]

{ 0 comments }

- there are 200 billion spam emails sent every day :(

{ 4 comments }

The Chief Marketing Officer (CMO) Council invites you to be part of their in-depth assessment of marketing performance in 2009 and the plans, priorities and projections for 2010. ‘Marketing Outlook’ is one of, if not the most, downloaded product each year from the Council’s website. Take the survey: http://www.cmocouncil.org/programs/surveys/mo_10/ The CMO Council’s fourth-annual Marketing Outlook […]

{ 3 comments }

Digital Democracy are able to offer the ‘Your Say Cafe’, a safe online market research community tool

{ 0 comments }