From the category archives:

academic research

Another B-I-G numbers video

by Lee Hopkins on March 2, 2010 · Comments

in PR, Uncategorized, academic research, blogging, clippings, marketing, micro-blogging, miscellaneous, podcasting, tools, videoblog

- there are 200 billion spam emails sent every day :(

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CMO Council’s Marketing Outlook 2010 Study

by Lee Hopkins on February 16, 2010 · Comments

in academic research, marketing, tools

G’day! Thanks for returning! The Chief Marketing Officer (CMO) Council invites you to be part of their in-depth assessment of marketing performance in 2009 and the plans, priorities and projections for 2010.
‘Marketing Outlook’ is one of, if not the most, downloaded product each year from the Council’s website.
Take the survey: http://www.cmocouncil.org/programs/surveys/mo_10/
The CMO Council’s fourth-annual [...]

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The ‘Your Say Cafe’ is open for business

by Lee Hopkins on February 15, 2010 · Comments

in academic research, marketing, tools

Digital Democracy are able to offer the ‘Your Say Cafe’, a safe online market research community tool

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Social Media *IS* behind the firewall, friends!

by Lee Hopkins on January 13, 2010 · Comments

in academic research, internal communications, strategy, tools

the business case: there is visible return on investment

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Academic workshop on microblogging

by Lee Hopkins on January 2, 2010 · Comments

in academic research, micro-blogging

The organisers encourage submissions of microblogging research work in both social context and work settings

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Technorati and the size of the blogosphere: it can’t be THAT hard to figure out, surely?!

by Lee Hopkins on December 26, 2009 · Comments

in PR, Uncategorized, academic research, marketing

What I and my clients want are ‘hard numbers’

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Communication that can lead to conflict

by Lee Hopkins on December 22, 2009 · Comments

in academic research, internal communications, lifehack, tools

Just received my courtesy copy of the 2nd Australasian edition of Wood, Zefane, Fromholtz, Wiesner and Creed’s core textbook, ‘Organisational Behaviour: Core Concepts and applications’ (Wiley).
It’s part of the fun that comes from being a psychologist as well as a business communicator; never a dull life!
Very flattered, because again they have referenced by article on [...]

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Back in the saddle? Perhaps…

by Lee Hopkins on October 27, 2009 · Comments

in Second Life, Second Life & 3D virtual worlds, academic research, tools

I haven’t done anything (of note) on my research for over a year; I figure it high time I got down to business

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Forrester: Value of Virtual Worlds

by Lee Hopkins on October 26, 2009 · Comments

in Second Life, Second Life & 3D virtual worlds, academic research

We should not be trying to COMPETE with the Microsofts, Alcatel-Lucents, IBMs, Avayas and Ciscos of this world

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Middle-aged Aussies and Social Media – report

by Lee Hopkins on September 28, 2009 · Comments

in academic research, book review

there’s a shedload of good numbers and charts that make it a ‘must have’ for agencies and their clients

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