For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.
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For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.
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by Lee Hopkins on August 14, 2012 · 0 comments
My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
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by Lee Hopkins on July 5, 2012 · 4 comments
There’s a new social network in town and it’s rustling up some interest in interesting places. Posse.com aims to tap into the power of personal networks to help bricks and mortar businesses become more successful. Founded by Rebekah Campbell, it is still in Alpha testing phase but is already garnering some interest amongst early adopters [...]
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by Lee Hopkins on June 20, 2012 · 0 comments
in bcr pod/vidcast,marketing,pr,public speaking,tools,training,video
Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins Tweet
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I’m joined by Jeremy Hague from Melbourne. Jeremy is part of the team behind the very successful Skylook software (Skype and Outlook integration) and now the excellent Vodburner (records Skype video calls). Technorati Tags: skylook, vodburner, jeremy hague, skype, recording software, business communication, lee hopkins Tweet
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Mandy and Karen from the Adelaide store of Dymocks, the book people for discerning readers, let me in on why, how and when they got involved with social media.
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by Lee Hopkins on December 16, 2011 · 0 comments
I haven’t had so much fun driving in ages. Honestly. I love everything about this car (well, almost)… Review of the Holden Cruze Series II hatchback The stereo system is excellent, the handling is great, the ride is firm but not bone-shattering, the air-conditioning is up for Australia’s conditions… Sure, it doesn’t fit adults in [...]
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by Lee Hopkins on November 25, 2011 · 0 comments
A great interview with Kevin, who spills the beans on what social media has done for the real estate group Raine & Horne in South Australia.
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by Lee Hopkins on November 11, 2011 · 0 comments
We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable
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by Lee Hopkins on September 23, 2011 · 0 comments
SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR
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Lee's Doctor of Communication blog
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!