From the category archives:

blogging

Content creation in a digital world: what do YOU take to go ‘on the road’?

by Lee Hopkins on August 6, 2010 · View Comments

in blogging,podcasting,public speaking,tools

What do you take with you when on the road, or even just attending a conference?

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It was five years ago today… (that Sgt Holtz taught the band to play)

by Lee Hopkins on March 17, 2010 · View Comments

in blogging,housekeeping

G’day! Thanks for returning! Wow! This crept up on me quietly (although I wonder how anything could creep up on you noisily…) It was five years ago today that I started this blogging lark. Don’t worry, I’ve promised my wife it’s just a fad and that it won’t last. My inspiration for blogging came from [...]

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Another B-I-G numbers video

by Lee Hopkins on March 2, 2010 · View Comments

in PR,Uncategorized,academic research,blogging,clippings,marketing,micro-blogging,miscellaneous,podcasting,tools,videoblog

- there are 200 billion spam emails sent every day :(

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Dave Berkowitz has six questions for 100 metrics

by Lee Hopkins on November 25, 2009 · View Comments

in PR,blogging,marketing,micro-blogging,podcasting,strategy,tools,videoblog

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics. Those metrics include such elements as 31.  Change in search engine rankings for the site linked to through social media 32.  Change in [...]

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BCR054: Telstra joins the conversation again

by Lee Hopkins on November 4, 2009 · View Comments

in BCR pod/vidcast,blogging,videoblog

How many other Aussie company cultures are ready stop being fish-sphincteringly closed?

{ 4 comments }

Is there a risk in having a Social Media ‘Star’?

by Lee Hopkins on October 5, 2009 · View Comments

in PR,Second Life & 3D virtual worlds,blogging,customer service,ethics,housekeeping,legal,marketing,micro-blogging,podcasting,tools,videoblog

what happens when your ‘star’ is poached by a competitor and becomes their ‘star’?

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Social Media Tsunami – the numbers say it all

by Lee Hopkins on September 29, 2009 · View Comments

in PR,blogging,marketing,micro-blogging,miscellaneous,podcasting,tools,videoblog

Mega thanks to Gary Hayes for this! Technorati Tags: gary hayes, social media, statistics, numbers

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“Social Media is a load of time-wasting rubbish!”

by Lee Hopkins on September 7, 2009 · View Comments

in PR,blogging,customer service,internal communications,marketing,micro-blogging,podcasting,tools,videoblog

The wise communicator will get involved as soon as possible, even if just in a small way, lest their own career prospects become limited

{ 6 comments }

Happy Happy — my blog lives again

by Lee Hopkins on July 26, 2009 · View Comments

in blogging,customer service,housekeeping,tools

Thanks to the wonderful customer support folks at Bluehost.com I am back online — my own tinkering and a slight database hiccup meant that my blog had disappeared for the last 48-72 hours. Thank you again, bluehost team!

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When did social media start? Probably about 7.34pm on a mild Tuesday in mid-April, around 165,000 BCE

by Lee Hopkins on July 10, 2009 · View Comments

in academic research,blogging,clippings,miscellaneous

It was a small leap from Eve to this very blog before you and some would argue that the language hasn’t developed much in the interim, either

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