It was seven years ago tomorrow

by Lee Hopkins on March 16, 2012 · 2 comments

in blogging,clippings

…that Shel Holtz told me to pull my finger out and start blogging

Will corporate blogging be rule-bound?

by Lee Hopkins on March 15, 2012

in blogging,ethics

Word reaches me from PRDaily that a group called the Council on Ethical Blogging and Aggregation—which includes the editors of Esquire, The Atlantic, New York magazine, Slate, and others—aims to draft a list of best practices for linking, aggregating, and curating content on blogs and websites. What they are looking to do is introduce some […]

Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content […]

Changing the way an individual thinks and communicates requires a concerted effort but the rewards include a sustaining business and more business as customers or clients need this type of service. In return, they tell others about the business that provides them with their needs.

One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.

What do you take with you when on the road, or even just attending a conference?

Wow! This crept up on me quietly (although I wonder how anything could creep up on you noisily…) It was five years ago today that I started this blogging lark. Don’t worry, I’ve promised my wife it’s just a fad and that it won’t last. My inspiration for blogging came from interacting with Shel Holtz, […]

– there are 200 billion spam emails sent every day :(

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics. Those metrics include such elements as 31.  Change in search engine rankings for the site linked to through social media 32.  Change in […]

How many other Aussie company cultures are ready stop being fish-sphincteringly closed?