what happens when your ‘star’ is poached by a competitor and becomes their ‘star’?
{ 12 comments }
by Lee Hopkins on October 5, 2009 · 12 comments
in blogging,customer service,ethics,housekeeping,legal,marketing,micro-blogging,podcasting,pr,second life & 3d virtual worlds,tools,video
what happens when your ‘star’ is poached by a competitor and becomes their ‘star’?
{ 12 comments }
by Lee Hopkins on September 29, 2009 · 0 comments
in blogging,marketing,micro-blogging,miscellaneous,podcasting,pr,tools,video
Mega thanks to Gary Hayes for this! Technorati Tags: gary hayes, social media, statistics, numbers Tweet
{ 0 comments }
by Lee Hopkins on September 7, 2009 · 17 comments
in blogging,customer service,internal communications,marketing,micro-blogging,podcasting,pr,tools,video
The wise communicator will get involved as soon as possible, even if just in a small way, lest their own career prospects become limited
{ 17 comments }
Thanks to the wonderful customer support folks at Bluehost.com I am back online — my own tinkering and a slight database hiccup meant that my blog had disappeared for the last 48-72 hours. Thank you again, bluehost team! Tweet
{ 2 comments }
by Lee Hopkins on July 10, 2009 · 1 comment
by Lee Hopkins on May 15, 2009 · 2 comments
in blogging,marketing,podcasting,pr,reviews,second life & 3d virtual worlds,tools,video
All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.
{ 2 comments }
I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
{ 7 comments }
by Lee Hopkins on March 17, 2009 · 0 comments
in blogging,marketing,micro-blogging,podcasting,pr,public speaking,second life & 3d virtual worlds,video
As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.
{ 0 comments }
by Lee Hopkins on February 10, 2009 · 0 comments
in blogging,micro-blogging,miscellaneous,victorian bushfires,video
So when I read comments in newspapers and online, or when I hear comments on radio and television that call people ‘firebugs’ I feel anger wash over me; such a term is a ‘feel good’, lightweight refusal to acknowledge what these people actually are – arsonists and murderers.
{ 0 comments }
by Lee Hopkins on February 10, 2009 · 17 comments
in blogging,ethics,micro-blogging,podcasting,tools,victorian bushfires,video
I want to have a look at how Social Media in Australia has responded to the devastation of the Victorian fires.
{ 17 comments }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Email: Lee at LeeHopkins.com
Mobile: +61 (0)410 642 052
Postal: PO Box 503, Magill 5072, South Australia
Please note: Adelaide is GMT +9.5 -- please check your timezone with Adelaide, Australia, before you ring me. Thanks.
Current Adelaide time:
...in no order of precedence!
Business Proposal Software - Accurately quote your business proposals, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. Proposal Kit has been proven for over a decade as the mission-critical, easy, customizable and accurate solution for how to write a proposal.200+ business communication articles
Lee's Doctor of Communication blog
The CommsCafe
My music from the late 1980s to mid 1990s

Measuring the Impact and ROI of Social Media - NEW
![]()
Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
These links open in new browser window

Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!