Having a thorough plan for virtual private servers for your website can make or break your business. With a plan B in place for that eventual outage down the road, you’ll be sure your site stays up and running on an alternate server somewhere.
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Inspired by the classic design of the Japanese Bento-Bako box, Lenovo’s ThinkPad is held by many to be the gold standard of enterprise laptops, counting CEOs, presidents and kings among its fan base, and it’s celebrating its 20th anniversary.
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Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.
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Just wanted to remind you that that this is your LAST CHANCE to claim your Warrior Forum Special Offer "50% HALF PRICE Discount" on Market Samurai — along with your exclusive Rank Tracker BONUSES! (worth up to $270 per year). Market Samurai is the software I use to keep me at the top of Google [...]
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My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this [...]
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Infographics have been hot stuff for at least two years and if your organisation is not creating them to showcase/highlight your points of view then you are missing out on a powerful positioning tool.
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My friend Carol Kinsey Goman has written a number of great books on body language. Her latest, The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead, is a cracker of a book. Carol has recently written a great article over on my articles website, Body language will make or break future [...]
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Yellow Pages have launched a competition to find great images to put on its front covers
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Those with a good memory will remember that I interviewed Rebekah Campbell, founder and CEO of new social network Posse.com last week. At that stage Posse was still in ‘alpha’; Rebekah is holding a beta launch next week in Sydney. If you are interested in going, to find out more about Posse and what its [...]
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It’s also a damn instructive one, too. Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. Want to know how to present properly so that you don’t bore your audience? This book will tell you. What to know how to present so that you don’t look like a poor copy of the late, great Steve [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
