From the category archives:

ethics

The hardest post I will ever write

by Lee Hopkins on January 11, 2010 · View Comments

in ethics, housekeeping

“Lee Hopkins has Bipolar Disorder.” Just sayin’…

{ 23 comments }

10 tips for talking to GOM*: Tip Five

by Lee Hopkins on January 6, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

I will happily open my wallet to you (my wife wouldn’t, but wives are different from men, oy vey!).

{ 0 comments }

10 tips for talking to GOM*: Tip Four

by Lee Hopkins on January 1, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

Offer me positive messages about slowing down or even halting degenerative or age-related illnesses

{ 0 comments }

LockedIn LinkedIn Premium: a US$24.95 rip-off

by Lee Hopkins on December 19, 2009 · View Comments

in PR, ethics, marketing, tools

So I decided to cancel my membership. Did you naively think that they would make that an easy process?

{ 8 comments }

Letting employees speak: Telstra and employee social media training

by Lee Hopkins on December 17, 2009 · View Comments

in PR, Second Life & 3D virtual worlds, ethics, internal communications, marketing, nonverbal communication, strategy, tools

The participants around the board room table viewed me with some skepticism. I was right, guys, wasn’t I :-)

{ 4 comments }

BCR056: David Hall, Norton2010 and identity theft

by Lee Hopkins on November 29, 2009 · View Comments

in BCR pod/vidcast, PR, Uncategorized, ethics, housekeeping, marketing, tools

David has let me give a copy of Norton Internet Security 2010 to the first 3 people who…

 
icon for podpress  BCR056: An interview with David Hall of Symantec about identity theft, rogue websites and Norton 2010 [32:14m]: Play Now | Play in Popup | Download

{ 1 comment }

10 tips for talking to GOM: Tip Three

by Lee Hopkins on November 5, 2009 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, tools

Here’s the third of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

{ 1 comment }

10 tips for talking to GOM: Tip Two

by Lee Hopkins on November 4, 2009 · View Comments

in PR, Revenue models, customer service, ethics, humour, marketing, tools

Here’s the second of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

{ 1 comment }

10 tips for talking to GOM: Tip One

by Lee Hopkins on November 3, 2009 · View Comments

in PR, Revenue models, customer service, ethics, humour, marketing

Here’s the first of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

{ 3 comments }

Is there a risk in having a Social Media ‘Star’?

by Lee Hopkins on October 5, 2009 · View Comments

in PR, Second Life & 3D virtual worlds, blogging, customer service, ethics, housekeeping, legal, marketing, micro-blogging, podcasting, tools, videoblog

what happens when your ‘star’ is poached by a competitor and becomes their ‘star’?

{ 5 comments }