Two of the best speakers in the world on corporate communications are over here in Australia for two one-day events. Book these in your diary:
SYDNEY MASTERCLASS: A half day with Steve and Cindy Crescenzo – 3 Oct 2012
Strategic Creative Communications full-day workshop with Steve and Cindy Crescenzo – 4 Oct 2012
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I’ve been at the Ark Group’s conference on internal communications (today I run a workshop on the social business). Yesterday my IABC colleague Tracey Sen from NSW Department of Education and Communities gave a stirring talk about what she has instigated at DEC and what she sees as the ‘must now know’ requirements of a [...]
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I’m running a workshop on the 23rd, ‘The Social Business and You’, and am part of a panel on the 22nd discussing ‘Establishing and maintaining an internal communication protocol’.
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To help avoid the most common mistakes, have a look at the list of top ten business communications mistakes below:
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As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.
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Nip on over to Ragan.com and get the inside skinny on the 12 essentials of internal communication for yourself.
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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation
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THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia [...]
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My friends at Melcrum are gearing up to run their annual Strategic Communications Summit – a highly-regarded event in the internal communications industry. They are now calling for papers: Across the globe, we’re all gearing up for SCM Summit season and we want to know what you’ve been working on. Have you got a compelling [...]
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More and more communicators want practical tips and shortcuts for high-quality short videos
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
