Whilst the major banks have been early adopters of social media customer care, these recent crises demonstrate the challenges of this new communications channel and require some new behaviours from the PR and customer care teams who seek to manage them.
Guest post by Ian S Lauder Creating a successful business proposal is much more than simply editing documents and shipping them off to a prospect. There may be many reasons why your business proposal did not get accepted. If you are new to proposal writing, try to look at each proposal project as a learning [...]
The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.
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