marketing

Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014 · 0 comments

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]

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Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today. Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the […]

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Lisa Marggetis has designed a great infographic on contact forms, looking at the balance between quality of lead versus quantity of lead. You can see the full-sized version of the graphic over on the SingleHop site.

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I’m re-reading Mitch Joel’s second book, ‘Ctrl Alt Delete’ [order through Dymocks], and again marvelling at how he manages to engender so many thoughts and ideas in me; it’s like he triggers a new marketing idea every three pages. By the way, that’s Kindle pages, so probably he’s inspiring a fresh idea every double page […]

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Guest post by Ben Oren, Head Consultant at Dynamic Search With continuous financial pressures and tight marketing budgets, most companies are using email marketing to market their goods. This is because each business needs to connect with their client base. This creates a new challenge for most companies. They wonder how to create a successful […]

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Top 9 email marketing tips from 99designs

by Lee Hopkins on September 6, 2013 · 3 comments

in clippings,marketing

Keep your email marketing as simple as possible. By including a single, clear call to action, you’re ensuring that recipients click-through to your designated landing page. You don’t want them distracted by less important links

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Three PR Lessons from Social Customer Care

by Lee Hopkins on April 3, 2013 · 0 comments

in marketing,pr

Whilst the major banks have been early adopters of social media customer care, these recent crises demonstrate the challenges of this new communications channel and require some new behaviours from the PR and customer care teams who seek to manage them.

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Much has been written about examples of incivility—the flame wars, the death threats, the ‘trolls’. But very little has been written on what to do about it if you are the victim yourself, or your organisation is. And nothing has been written as succinctly and calmly as this book

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Guest post by Ian S Lauder Creating a successful business proposal is much more than simply editing documents and shipping them off to a prospect. There may be many reasons why your business proposal did not get accepted. If you are new to proposal writing, try to look at each proposal project as a learning […]

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