marketing

Courtesy of Nicky Dunin from CKY Media in Subiaco, Western Australia, comes a fabulous look at how much money is gambled on the Melbourne Cup and what that money could do if directed otherwise

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Making your QR codes beautiful

by Lee Hopkins on October 24, 2011 · 5 comments

in clippings,marketing,tools

Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer    HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr [...]

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THE EXPLOSION OF social media sites such as Facebook, MySpace and Twitter in the past decade has forever changed our society. Although these sites first became popular for personal use, they didn’t take long to find their way into the professional world. Networking has long been one of the most effective tools in business. Social [...]

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THOSE BUSY RAGANITES have again come up trumps with an excellent article for fledgling social media managers. …you are your company’s social media marketing team. Whether you fought for this assignment (are you insane?) or your boss simply plopped you into the role, being the front person for your company’s social media success or failure [...]

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Great example of Facebook marketing

by Lee Hopkins on September 9, 2011 · 1 comment

in marketing

Go on, nip over and experience their handiwork – very clever!

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Questions to ask when building a social CRM strategy: How are we going to do social media? What do we want to focus on? What’s our personality? What are our rules of engagement?

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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content [...]

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Businesses are simply not going to grow without social media interaction. It’s now the way that people are doing business, so you had better get your business on board, too.

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It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.

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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation

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