innovative communication for innovative communicators
From the category archives:
G’day! Thanks for returning! 57 Social Media Policy Examples and Resources | davefleet.com As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. (thanks for the suggestions in [...]
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35 Fresh High-Quality Free Fonts for Professional Designers | Fonts | instantShift We know that typography can be used as a way of mutual understanding between you and your users. To communicate effectively, typography requires appropriate typefaces as there are a lot of unsung fonts out there that have really inspired us. Color and size [...]
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How to Calculate Your ROI With Social Media When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand [...]
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Track Social Media Campaigns from Inside Microsoft Excel Social media monitoring company RowFeeder has launched an analytics solution that gives marketers and brands the ability to monitor and measure social media data from inside Microsoft Excel. The product is built on Excel, so instead of simply exporting data, RowFeeder generates native Excel files with pre-populated [...]
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Five ways social media is impacting customer service Twitter, Facebook, YouTube and others are rife with customer service stories – most of them negative – and this is having real game-changing consequences for many companies. (tags: twitter facebook youtube customerservice socialmedia socialnetworking socialmediamarketing) http://www.jeffbullas.com/2009/07/22/5-steps-to-optimize-your-email-for-social-media/ The popularity of social media has not reduced the need to [...]
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Overcoming Writing Obstacles: Create a Writing Ritual A clever video, part of a series, on how to write more articles so your website generates more traffic. Can also be applied to writing for traditional communication vehicles. (tags: writing writersblock ritual video videos)
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Web Ink Now: The US Air Force: Armed with social media USAF blogger conversation policy, courtesy of a David Meerman Scott interview. I have been using this example for a couple of years, but finally have it in my delicious bookmarks, plus the article links to a bigger, clearer map than previous examples I've used. [...]
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Social Media usage worldwide: Australia / Brazil lead the way The latest global survey from research house Nielsen shows Australia and Brazil are the top Social Media users in the world. Australia leads the table of most time spent, with each user spending on average 7:19:13 hours per month on Social Networks/ Blogs (SN/B) (tags: [...]
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Gov 2.0 in Australia This showcase has been set up to create a gallery of Australian government innovation in the Gov 2.0 space. The showcase will also be used to help government agencies and departments in pursuing their own Gov 2.0 agenda and projects. We invite you to submit your Gov 2.0 case study. Help [...]
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We Didn't Quit Facebook. We Added a New Page for Businesses. – Direct2Dell – Blogs – Dell Community Instead of reacting to the brouhaha about 'Quit Facebook Day' (about 0.008% quit, apparently), Dell Direct re-worked its facebook business pages to offer a new way of contacting Dell Support from within facebook, which is home to [...]
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Social Media: The New Communication Landscape - for Ark Group
Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
