Ever wanted to put those crazy characters into your tweets, like ♫ or ♥?

Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content […]

All in all, very clever campaigns that are very smoothly tying in Facebook and Twitter. Well done, Holden!

links for 2010-08-24

by Lee Hopkins on August 25, 2010 · 1 comment

in micro-blogging

57 Social Media Policy Examples and Resources | davefleet.com As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. (thanks for the suggestions in the comments!) (tags: socialmedia […]

links for 2010-08-19

by Lee Hopkins on August 20, 2010

in micro-blogging

35 Fresh High-Quality Free Fonts for Professional Designers | Fonts | instantShift We know that typography can be used as a way of mutual understanding between you and your users. To communicate effectively, typography requires appropriate typefaces as there are a lot of unsung fonts out there that have really inspired us. Color and size […]

links for 2010-08-18

by Lee Hopkins on August 19, 2010

in micro-blogging

How to Calculate Your ROI With Social Media When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand […]

links for 2010-08-14

by Lee Hopkins on August 15, 2010

in micro-blogging

Track Social Media Campaigns from Inside Microsoft Excel Social media monitoring company RowFeeder has launched an analytics solution that gives marketers and brands the ability to monitor and measure social media data from inside Microsoft Excel. The product is built on Excel, so instead of simply exporting data, RowFeeder generates native Excel files with pre-populated […]

links for 2010-08-13

by Lee Hopkins on August 14, 2010

in micro-blogging

Five ways social media is impacting customer service Twitter, Facebook, YouTube and others are rife with customer service stories – most of them negative – and this is having real game-changing consequences for many companies. (tags: twitter facebook youtube customerservice socialmedia socialnetworking socialmediamarketing) http://www.jeffbullas.com/2009/07/22/5-steps-to-optimize-your-email-for-social-media/ The popularity of social media has not reduced the need to […]

links for 2010-08-07

by Lee Hopkins on August 8, 2010

in micro-blogging

Overcoming Writing Obstacles: Create a Writing Ritual A clever video, part of a series, on how to write more articles so your website generates more traffic. Can also be applied to writing for traditional communication vehicles. (tags: writing writersblock ritual video videos)

links for 2010-07-19

by Lee Hopkins on July 20, 2010

in micro-blogging

Web Ink Now: The US Air Force: Armed with social media USAF blogger conversation policy, courtesy of a David Meerman Scott interview. I have been using this example for a couple of years, but finally have it in my delicious bookmarks, plus the article links to a bigger, clearer map than previous examples I've used. […]