I’ve had a Dell Streak for a month, but it took me two weeks of ownership to build up the courage to take the simcard out of my beloved-but-slow 3GS iPhone and insert it into the Streak, fearing the Gods of the Telcos would unite and fry my simcard. No such fate befell me. That [...]
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Courtesy of those very fine folks at Plantronics – makers of great bluetooth headsets and earpieces – comes the opportunity to win a Plantronics M100. Here’s some of the features of the earpiece: Deliver your natural voice – not background noises, thanks to dual microphones, wind-noise reduction, and Digital Signal Processing technology; Pair two or [...]
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Four individual paintings, each 36" x 36" / 91cm x 91cm, depicting the four iconic emblems of 2010/2011: the hashtag, the ‘at’ symbol, a twitter logo and a facebook logo. Purchase all four for your office and show your social media credentials! Contact me for more details. More of my paintings are here. Tweet
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Wouldn’t it be bonzer to drop one word into a communication that helps keep alive such a rich linguistic heritage? Good onya
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Because as we all know it’s just not worth bothering to attempt to converse with fanatics
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we should not only pass comment, but also link to the reason(s) why we say what we do
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Actually, he’s deeply involved with charity: water, which aims to raise awareness and give water to the millions who don’t have what we all take for granted: access to clean water. Did you know, for example, that a mere $20 will provide one person with water for 20 years? And that all of the charity’s [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
A riff on the future of digital media in Australia
by Lee Hopkins on October 12, 2011 · 0 comments
in clippings,miscellaneous
I have faith that here in Australia we have enough forward-thinking individuals to bring us into a global leadership position within the digital environment
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