As in all things in life, sometimes the best advice is the stuff that comes from the professionals. Anecdotal evidence from well-meaning friends and colleagues sometimes doesn’t ‘cut it’.
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innovative communication for innovative communicators
From the category archives:
As in all things in life, sometimes the best advice is the stuff that comes from the professionals. Anecdotal evidence from well-meaning friends and colleagues sometimes doesn’t ‘cut it’.
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by Lee Hopkins on November 13, 2008 · View Comments
Challenging content, great videos, great photos… do your brain a favour.
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by Lee Hopkins on November 6, 2008 · View Comments
in clippings,internal communications,nonverbal communication,tools
If you are interested in decorating your office with gorgeous images of Adelaide you should check out Robby Cummins’ gorgeous work – http://wxnorth.redbubble.com/works
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by Lee Hopkins on November 5, 2008 · View Comments
in clippings,ethics,housekeeping,internal communications,nonverbal communication,tools
Attempts to control employees’ use of such software could damage firms in the long run by limiting the way staff communicate, the think tank ‘Demos’ have said.
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by Lee Hopkins on November 2, 2008 · View Comments
in housekeeping,nonverbal communication,public speaking,tools
G’day! Thanks for returning! There are three ‘Lee’s you need to take note of in this Business Communication end of the Social Media universe: Lee LeFever and his wife Sachi — creators of the ever-brilliant ‘CommonCraft‘ series of videos that explain Social Media tools and philosophies in such an effective way Lee Potts — creator [...]
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by Lee Hopkins on October 29, 2008 · View Comments
in Second Life,Second Life & 3D virtual worlds,blogging,customer service,ethics,internal communications,marketing,micro-blogging,nonverbal communication,podcasting,public speaking,tools
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv (an unheard-of luxury for me), it is back to work. Today was fraught with technological meltdowns whose warning rumblings started yesterday evening. Last [...]
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…that in a city where we pride ourselves on being the ‘Boston of the Southern Hemisphere’, a city where technologists and creatives are often born and then move eastwards, we STILL have folks who just don’t ‘get it’. There is a marketing company — let’s call them ‘Aldo Mar’ for want of a better name [...]
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by Lee Hopkins on September 12, 2008 · View Comments
in ethics,internal communications,micro-blogging,nonverbal communication,public speaking,tools
Yesterday I attempted to persuade senior HR folks of the necessity to allow social networking at work. I was presenting at the Adelaide leg of the Australian HR Industry’s annual roadshow, attempting to answer the question ‘Should Social Networking be allowed in the workplace?’ My view is strongly ‘YES!’ and here’s why: We ask of [...]
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by Lee Hopkins on July 29, 2008 · View Comments
in Second Life & 3D virtual worlds,academic research,nonverbal communication,tools
"Can you back that up with empirical data?" asked one of the delegates. I was running a Social Media Strategy workshop in Sydney for the PRIA and had been pontificating that early adopters of technology (such as Second Life residents) were also likely to be ‘influencers’ within their communities and social spheres. So I was [...]
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by Lee Hopkins on July 17, 2008 · View Comments
in PR,blogging,customer service,ethics,marketing,nonverbal communication
The rather clever Jasmin Tragas reminded me yesterday that even though it’s a new communication landscape, we bring to it our old, ingrained habits. To wit: I often add pictures to my blog posts; usually these pictures are mashups of retro images and text, but every now and then I use pictures of attractive [...]
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
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