If you are interested in decorating your office with gorgeous images of Adelaide you should check out Robby Cummins’ gorgeous work – http://wxnorth.redbubble.com/works
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by Lee Hopkins on November 6, 2008 · 4 comments
in clippings,internal communications,nonverbal communication,tools
If you are interested in decorating your office with gorgeous images of Adelaide you should check out Robby Cummins’ gorgeous work – http://wxnorth.redbubble.com/works
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by Lee Hopkins on November 5, 2008 · 0 comments
in clippings,ethics,housekeeping,internal communications,nonverbal communication,tools
Attempts to control employees’ use of such software could damage firms in the long run by limiting the way staff communicate, the think tank ‘Demos’ have said.
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by Lee Hopkins on November 2, 2008 · 0 comments
in housekeeping,nonverbal communication,public speaking,tools
There are three ‘Lee’s you need to take note of in this Business Communication end of the Social Media universe: Lee LeFever and his wife Sachi — creators of the ever-brilliant ‘CommonCraft‘ series of videos that explain Social Media tools and philosophies in such an effective way Lee Potts — creator of VisualBeing, a very [...]
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by Lee Hopkins on October 29, 2008 · 6 comments
in blogging,customer service,ethics,internal communications,marketing,micro-blogging,nonverbal communication,podcasting,public speaking,second life,second life & 3d virtual worlds,tools
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv (an unheard-of luxury for me), it is back to work. Today was fraught with technological meltdowns whose warning rumblings started yesterday evening. Last [...]
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…that in a city where we pride ourselves on being the ‘Boston of the Southern Hemisphere’, a city where technologists and creatives are often born and then move eastwards, we STILL have folks who just don’t ‘get it’. There is a marketing company — let’s call them ‘Aldo Mar’ for want of a better name [...]
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by Lee Hopkins on September 12, 2008 · 0 comments
in ethics,internal communications,micro-blogging,nonverbal communication,public speaking,tools
Yesterday I attempted to persuade senior HR folks of the necessity to allow social networking at work. I was presenting at the Adelaide leg of the Australian HR Industry’s annual roadshow, attempting to answer the question ‘Should Social Networking be allowed in the workplace?’ My view is strongly ‘YES!’ and here’s why: We ask of [...]
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by Lee Hopkins on July 29, 2008 · 0 comments
in academic research,nonverbal communication,second life & 3d virtual worlds,tools
"Can you back that up with empirical data?" asked one of the delegates. I was running a Social Media Strategy workshop in Sydney for the PRIA and had been pontificating that early adopters of technology (such as Second Life residents) were also likely to be ‘influencers’ within their communities and social spheres. So I was [...]
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by Lee Hopkins on July 17, 2008 · 6 comments
in blogging,customer service,ethics,marketing,nonverbal communication,pr
The rather clever Jasmin Tragas reminded me yesterday that even though it’s a new communication landscape, we bring to it our old, ingrained habits. To wit: I often add pictures to my blog posts; usually these pictures are mashups of retro images and text, but every now and then I use pictures of attractive [...]
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by Lee Hopkins on July 1, 2008 · 0 comments
in blogging,internal communications,marketing,nonverbal communication,pr,tools
by Philip Yaffe Some people have experiences early in life that seem to have nothing to do with their intended careers but later turn out to be crucial. I am one of those lucky people. I graduated from the University of California, Los Angeles (UCLA) in 1965 with a degree in mathematics and no intention [...]
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Watch this and marvel at the human being’s ability to create much out of little, courtesy of our imagination. So, the business outcome is this: Never say it can’t be done; there is always some imaginative way to get your message across! Technorati tags: creativity, youtube, humanity, business communication, communication, lee hopkins Tweet
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.

Making Social Media Work for Your Business - just published!


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees
- for Melcrum Publishing

How to use social media to engage employees - for Melcrum Publishing

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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
200+ business communication articles
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