My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.
Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]
THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]
I’VE LONG been a fan of the freeware AudioShell as a wind0ws shell add-in, allowing you to add significantly more detail to your .mp3 and other types of audio files than the bog-standard Windows Explorer ‘Properties’ pop-up does. My podcasting colleague Neville Hobson put me onto AudioShell waaaay back when, some time around 2005. Here’s […]
DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also […]