podcasting

My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.

{ 0 comments }

There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.

{ 0 comments }

Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]

{ 0 comments }

FIR listener survey: please complete it

by Lee Hopkins on September 7, 2011 · 0 comments

in clippings,podcasting,pr

THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]

{ 0 comments }

Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content […]

{ 1 comment }

WE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise. Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have […]

{ 0 comments }

MASTER BUSINESS communicator Shel Holtz, ABC, shares with us his views on why content curation is the ‘next big thing’ and why we should be paying attention to it right now, whether we are a SoHo consultant or an organisational communicator. Shel Holtz, ABC, on content curation   The video is over at YouTube (why […]

{ 3 comments }

I’VE LONG been a fan of the freeware AudioShell as a wind0ws shell add-in, allowing you to add significantly more detail to your .mp3 and other types of audio files than the bog-standard Windows Explorer ‘Properties’ pop-up does. My podcasting colleague Neville Hobson put me onto AudioShell waaaay back when, some time around 2005. Here’s […]

{ 0 comments }

THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia […]

{ 0 comments }

DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also […]

{ 2 comments }