Whither their Communications or Media Manager?
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It’s a pity that our Australian politicians are too afraid to spend on broadband infrastructure, despite their claims to the contrary.
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GreenEnergTV offers useful self-help information and ideas, especially so now that Prime Minister Rudd has blown the chance for he and Australia to be a ‘leader’ and has instead doomed our Great Barrier Reef to destruction.
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I never realised how prevalent domestic violence against men is. We all know stories of male-initiated violence against women, perhaps we even know the perpetrators or victims themselves, but violence against men? Being beaten up by your girlfriend or wife is certainly not something that the average Aussie bloke would own up to, I would [...]
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There’s an interesting rhetoric going around Australia at the moment. It seems to have been imported from the US and the UK and has been growing in strength over the last decade and a half. Ever since Reaganomics and Thatcherite values came to fruition, there has been a growing sense within Australia that being poor [...]
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by Lee Hopkins on August 31, 2008 · 0 comments
in blogging,podcasting,politics,pr,public speaking,second life,second life & 3d virtual worlds,tools,video
Herewith, for your education and enlightenment, a cutting from CNN’s Social Media policy.
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by Lee Hopkins on June 4, 2008 · 0 comments
in ethics,politics,second life,second life & 3d virtual worlds,tools
Courtesy of the ever-vigilant Stefan Didak: "The Pentagon is running an artificial intelligence program to see how people will react to propaganda and to government-inflicted terror. The program is called Sentient World Simulation: "U.S defense, intel and homeland security officials are constructing a parallel world, on a computer, which the agencies will use to test [...]
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by Lee Hopkins on May 30, 2008 · 0 comments
in clippings,marketing,micro-blogging,politics,pr,second life & 3d virtual worlds,tools
And if you don’t know who Dr Joe Vitale is, don’t worry. Someone else who does will get the information ahead of you anyway and learn how to effectively position theirs and their clients’ products and services in this new communication landscape before you have even figured if the Social Media world is relevant to your business
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by Lee Hopkins on May 18, 2008 · 0 comments
in customer service,ethics,legal,marketing,politics,pr,public speaking,tools
The most recent fiasco in the long-running saga of the trams in Adelaide (I won’t bore you with the details, save that they are too few and don’t seem to like rain) has brought me to the point of frustration. There seem to be two issues here: one of ‘Responsibility’ and one of ‘Authority’ (classic [...]
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by Lee Hopkins on April 16, 2008 · 0 comments
in blogging,customer service,ethics,interviews,politics,pr,public speaking
And to prove that ‘cluelessness’ is not just a corporate affliction, Ottawa’s Mayor Larry O’Brien has given us a spectacular example of how NOT to engage with the media. As Bob LeDrew comments, I’ve been interested in politics — as an observer — for a long time. And since buying a house here in Ottawa [...]
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!