Three PR Lessons from Social Customer Care

by Lee Hopkins on April 3, 2013

in marketing,pr

Whilst the major banks have been early adopters of social media customer care, these recent crises demonstrate the challenges of this new communications channel and require some new behaviours from the PR and customer care teams who seek to manage them.

Much has been written about examples of incivility—the flame wars, the death threats, the ‘trolls’. But very little has been written on what to do about it if you are the victim yourself, or your organisation is. And nothing has been written as succinctly and calmly as this book

Social media is a risk. You risk expending energy on something that won’t reap you the rewards you seek. But that is true of any business activity. If you contact me or one of the aforementioned professionals, you stand a far greater chance of your activities actually reaping dividends.

Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins

Electronic communication, or e-communication, is becoming the primary method of formal communication for a business organization in an attempt to co-relate and function in accordance with its public and press. Not only is this system more efficient, economic and user-friendly, it even requires less manpower, is eco-friendly, and enables your organization be aware of current affairs and latest technologies, which in turn adds to its USP

There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.

Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]

There are hundreds of thousands of photographers, both professional and amateur, who have created images that can make you sing, laugh, cry, or like the polar bear above, rage against the machine

Facebook Fan Pages are a wonderful way to find an audience among internet users and then bring those users together in one place.

Google+ Pages

by Lee Hopkins on November 9, 2011 · 4 comments

in clippings,marketing,pr,strategy,tools

It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle […]