pr

Courtesy of Nicky Dunin from CKY Media in Subiaco, Western Australia, comes a fabulous look at how much money is gambled on the Melbourne Cup and what that money could do if directed otherwise

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Is Social Media Bad for PR?

by Lee Hopkins on October 11, 2011 · 1 comment

in pr

You can target your message to specific people, and you can even add videos and images. You can develop relationships with the public without ever having to leave your computer.

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THE EXPLOSION OF social media sites such as Facebook, MySpace and Twitter in the past decade has forever changed our society. Although these sites first became popular for personal use, they didn’t take long to find their way into the professional world. Networking has long been one of the most effective tools in business. Social […]

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SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR

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FIR listener survey: please complete it

by Lee Hopkins on September 7, 2011 · 0 comments

in clippings,podcasting,pr

THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]

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One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.

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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation

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5 top iPad apps for communicators

by Lee Hopkins on June 14, 2011 · 0 comments

in clippings,pr,tools

It ties in with my post last year about top 5 ipad business apps and one of Mickie’s choices match mine (Dropbox).

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Do we HAVE to social media?

by Lee Hopkins on June 3, 2011 · 0 comments

in pr,strategy

I HAD an interesting discussion with a client yesterday about the ‘Rip & Roll’ kerfuffle that occurred recently. Synopsis: Billboards and bus shelter ads appeared in Brisbane showing two gay men, one of which was holding a condom. Pretty quickly the outdoor advertisement company, adShel, started receiving complaint phone calls about the ads from members […]

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Ragan have written a great piece on the five essential metrics you should be tracking via Facebook Insights. In essence, the five areas are: Tab views; External referrals; Post feedback; Monthly active users; and Page views. Raganite Arik Hanson gives great detail on ‘why’ you should be tracking those metrics over on Ragan’s PR Daily. […]

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