From the category archives:

Revenue models

10 tips for talking to GOM*: Tip Five

by Lee Hopkins on January 6, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

I will happily open my wallet to you (my wife wouldn’t, but wives are different from men, oy vey!).

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10 tips for talking to GOM*: Tip Four

by Lee Hopkins on January 1, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

Offer me positive messages about slowing down or even halting degenerative or age-related illnesses

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10 tips for talking to GOM: Tip Three

by Lee Hopkins on November 5, 2009 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, tools

Here’s the third of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

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10 tips for talking to GOM: Tip Two

by Lee Hopkins on November 4, 2009 · View Comments

in PR, Revenue models, customer service, ethics, humour, marketing, tools

Here’s the second of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

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10 tips for talking to GOM: Tip One

by Lee Hopkins on November 3, 2009 · View Comments

in PR, Revenue models, customer service, ethics, humour, marketing

Here’s the first of 10 ‘clues’ you need to ‘get’ if you want to engage meaningfully with curmudgeons like me.

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Affili@SYD: reflections

by Lee Hopkins on May 15, 2009

in Revenue models, marketing, public speaking

I don’t know about anyone else, but I reckon the day was a smashing success and look forward to a repeat next year (or even earlier if possible).

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On upgrading one’s personal technology, whether one wants to or not

by Lee Hopkins on April 24, 2009

in PR, Revenue models, marketing, tools

I will get an iPhone, not because of the hype by Gen Y-ers, but because of the hype from old farts like me. Too many people who I respect have called the iPhone revolutionary and ‘game changing’. It isn’t about ‘keeping up with the Joneses’ or trying to be ‘young and hip’; it’s about staying in touch with the wave of new technology and thinking of ways to apply it to business. It’s about staying young with my thinking, rather than letting laziness and inertia get in the way of mental recharge and regeneration.

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JaffeJuiceTV: Joe on the Kindle and GE

by Lee Hopkins on April 24, 2009

in PR, Revenue models, marketing, tools, videoblog

You can subscribe to Joe’s tv show in iTunes and I strongly suggest you do so right away so that you don’t miss any of his gems of wisdom.

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Business Revenue 2.0: my brain hurts

by Lee Hopkins on April 24, 2009

in PR, Revenue models, customer service, ethics, marketing, micro-blogging, tools

Too many people lost out during the dotbomb era and I’m not convinced this ‘give it all away’ model is completely dissimilar. How does one eat whilst waiting for those greater rewards?

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