second life & 3d virtual worlds

This is the presentation I gave at the #iabc09 world conference, which I put up on slideshare, where you can download the pdf should you wish.

All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.

This is what happens when marketers and salespeople get hold of a channel designed for conversation and the flow of information and not for unwanted and unrequested sales spiel (aka spam).

As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.

LucasFilm (the ‘Star Wars’ people) built a computer world back in 1986. Named ‘Habitat’, here’s their promo video.

Sarah Stewart has a great blog on using SL to further educate women about birthing issues, as part of the SLENZ project.

That all of the mainstream media sites now resemble blogs is further evidence that ‘blogging’ has gained a FAR greater audience and associated reach than a mere 133/7.4/1.5 million

Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality

I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview

Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.