second life & 3d virtual worlds

This is the presentation I gave at the #iabc09 world conference, which I put up on slideshare, where you can download the pdf should you wish.

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All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.

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This is what happens when marketers and salespeople get hold of a channel designed for conversation and the flow of information and not for unwanted and unrequested sales spiel (aka spam).

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As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.

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LucasFilm (the ‘Star Wars’ people) built a computer world back in 1986. Named ‘Habitat’, here’s their promo video.

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Sarah Stewart has a great blog on using SL to further educate women about birthing issues, as part of the SLENZ project.

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That all of the mainstream media sites now resemble blogs is further evidence that ‘blogging’ has gained a FAR greater audience and associated reach than a mere 133/7.4/1.5 million

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Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality

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I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview

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Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.

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