Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality
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second life
Meet Penny + Isabella: My two new assistants
by Lee Hopkins on January 6, 2009 · 0 comments
in marketing,second life,second life & 3d virtual worlds,tools
I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview
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Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.
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Laurel has put together a tasty slidedeck on what SocMed is from a corporate perspective (aka ‘Why The Heck I Should Care’) and I love the images she uses.
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Melcrum Social Media 101 Workshop – reflections
by Lee Hopkins on October 29, 2008 · 6 comments
in blogging,customer service,ethics,internal communications,marketing,micro-blogging,nonverbal communication,podcasting,public speaking,second life,second life & 3d virtual worlds,tools
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv (an unheard-of luxury for me), it is back to work. Today was fraught with technological meltdowns whose warning rumblings started yesterday evening. Last [...]
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Australia’s accountants embrace Second Life
by Lee Hopkins on October 15, 2008 · 8 comments
in academic research,public speaking,second life,second life & 3d virtual worlds
Last night I and Lindy McKeown presented at the CPA Congress here in Australia. But rather than fly to Melbourne, Sydney or the Gold Coast we presented in-world, at a venue built especially for the event. To say they (the CPA organisers) were nervous would be a MASSIVE understatement! I could see their avatars shaking [...]
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Second Life and research funding
by Lee Hopkins on September 19, 2008 · 0 comments
in academic research,miscellaneous,second life,second life & 3d virtual worlds
My co-supervisor on my PhD, Dr Denise Wood, has just featured on page one of the UniSA newsletter with news of her Second Life research. Says the article, UniSA joins elite US institutions such as Harvard and Duke Universities and Australia’s University of Queensland, in its foray into new ways of teaching and learning in [...]
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Laurel Papworth in Adelaide
by Lee Hopkins on September 19, 2008 · 0 comments
in pr,public speaking,second life,second life & 3d virtual worlds,tools
My friend Laurel Papworth will be in Adelaide on Thursday 20th November as part of the Adelaide leg of the national CPA Congress. Leveraging the power of social networking – the rise of the corporate Facebook Laurel Papworth, CEO, World Communities Myspace, Facebook, YouTube and other social media sites are but a small part of [...]
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Corporate blogging policies – the CNN fiasco continues
by Lee Hopkins on August 31, 2008 · 0 comments
in blogging,podcasting,politics,pr,public speaking,second life,second life & 3d virtual worlds,tools,video
Herewith, for your education and enlightenment, a cutting from CNN’s Social Media policy.
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We’re all talking but is anybody listening?
by Lee Hopkins on August 15, 2008 · 11 comments
in academic research,blogging,marketing,micro-blogging,podcasting,pr,public speaking,second life,second life & 3d virtual worlds,video
This has been a-mullin’ and a-musin’ around in what some laughably call my brain for a little while now. My friend and colleague-in-arms Trevor Cook wrote an op-ed piece for the ABC’s ‘Unleashed’ site about the seeming death of social media in Australia. Robert X. Cringely argued that Social Media is just CB Radio by [...]
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