Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality
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by Lee Hopkins on January 6, 2009 · 0 comments
in marketing,second life,second life & 3d virtual worlds,tools
Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality
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I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview
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Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.
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Laurel has put together a tasty slidedeck on what SocMed is from a corporate perspective (aka ‘Why The Heck I Should Care’) and I love the images she uses.
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by Lee Hopkins on October 29, 2008 · 6 comments
in blogging,customer service,ethics,internal communications,marketing,micro-blogging,nonverbal communication,podcasting,public speaking,second life,second life & 3d virtual worlds,tools
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv (an unheard-of luxury for me), it is back to work. Today was fraught with technological meltdowns whose warning rumblings started yesterday evening. Last [...]
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by Lee Hopkins on October 15, 2008 · 8 comments
in academic research,public speaking,second life,second life & 3d virtual worlds
Last night I and Lindy McKeown presented at the CPA Congress here in Australia. But rather than fly to Melbourne, Sydney or the Gold Coast we presented in-world, at a venue built especially for the event. To say they (the CPA organisers) were nervous would be a MASSIVE understatement! I could see their avatars shaking [...]
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by Lee Hopkins on September 19, 2008 · 0 comments
in academic research,miscellaneous,second life,second life & 3d virtual worlds
My co-supervisor on my PhD, Dr Denise Wood, has just featured on page one of the UniSA newsletter with news of her Second Life research. Says the article, UniSA joins elite US institutions such as Harvard and Duke Universities and Australia’s University of Queensland, in its foray into new ways of teaching and learning in [...]
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by Lee Hopkins on September 19, 2008 · 0 comments
in pr,public speaking,second life,second life & 3d virtual worlds,tools
My friend Laurel Papworth will be in Adelaide on Thursday 20th November as part of the Adelaide leg of the national CPA Congress. Leveraging the power of social networking – the rise of the corporate Facebook Laurel Papworth, CEO, World Communities Myspace, Facebook, YouTube and other social media sites are but a small part of [...]
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by Lee Hopkins on August 31, 2008 · 0 comments
in blogging,podcasting,politics,pr,public speaking,second life,second life & 3d virtual worlds,tools,video
Herewith, for your education and enlightenment, a cutting from CNN’s Social Media policy.
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by Lee Hopkins on August 15, 2008 · 11 comments
in academic research,blogging,marketing,micro-blogging,podcasting,pr,public speaking,second life,second life & 3d virtual worlds,video
This has been a-mullin’ and a-musin’ around in what some laughably call my brain for a little while now. My friend and colleague-in-arms Trevor Cook wrote an op-ed piece for the ABC’s ‘Unleashed’ site about the seeming death of social media in Australia. Robert X. Cringely argued that Social Media is just CB Radio by [...]
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Measuring the Impact and ROI of Social Media
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!