seo

Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]

It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles. Says Schmidt: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the […]

Google is changing the way you attract organic visitors

by Lee Hopkins on November 5, 2013

in seo,tools

Guest post by Joy Kennelly Google is once again changing the game for webmasters hoping to tailor their search engine optimization efforts. On September 23, Google made all searches secure, encrypting data that webmasters previously used to track organic search data. Google first introduced this extra layer of user security in 2011, when Google Webspam […]