Over 10 percent of web traffic already comes from mobile devices and as devices become cheaper, more versatile, and data rates continue to fall, that number will continue to grow dramatically. If you want to reach these customers, you better have a website capable of being seen on most of these devices.
They got their message across and in a way that was of interest beyond their target audience—and that is how social is done.
A great infographic from KISSmetrics has just arrived, showing the transformative nature of mobile technologies
The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.
My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, [...]