From the category archives:

strategy

BCR058 – on Strategy

by Lee Hopkins on March 9, 2010 · View Comments

in BCR pod/vidcast, strategy, tools

G’day! Thanks for returning!One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools.
Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too [...]

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Job hunting: From the ‘Anything you can do…’ department

by Lee Hopkins on February 18, 2010 · View Comments

in PR, adelaide, legal, marketing, strategy, tools

Watch Natascha’s group page to see each step of the Fnucky employment saga unfold

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Social Media *IS* behind the firewall, friends!

by Lee Hopkins on January 13, 2010 · View Comments

in academic research, internal communications, strategy, tools

the business case: there is visible return on investment

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10 tips for talking to GOM*: Tip Five

by Lee Hopkins on January 6, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

I will happily open my wallet to you (my wife wouldn’t, but wives are different from men, oy vey!).

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10 tips for talking to GOM*: Tip Four

by Lee Hopkins on January 1, 2010 · View Comments

in PR, Revenue models, clippings, customer service, ethics, humour, marketing, strategy, tools

Offer me positive messages about slowing down or even halting degenerative or age-related illnesses

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Relaunching an old-world brand via social media

by Lee Hopkins on December 23, 2009 · View Comments

in PR, marketing, strategy

Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web.
Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, I’m led to [...]

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The Communications Big Picture with Shel Holtz

by Lee Hopkins on December 22, 2009 · View Comments

in PR, internal communications, marketing, strategy, tools

Look, it’s not often I promote Ragan Communications, even though they do a tremendous amount of work for the North American business communicator (as Melcrum does for the European and Australasian), but I just HAVE to talk about an upcoming webinar.
My mate Shel Holtz (@shel) is running a 60-minute webinar on the future of our [...]

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Letting employees speak: Telstra and employee social media training

by Lee Hopkins on December 17, 2009 · View Comments

in PR, Second Life & 3D virtual worlds, ethics, internal communications, marketing, nonverbal communication, strategy, tools

The participants around the board room table viewed me with some skepticism. I was right, guys, wasn’t I :-)

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Toyota and *that* social media disaster

by Lee Hopkins on December 16, 2009 · View Comments

in PR, marketing, strategy

Tim Burrowes from ‘always great for a read’ ad/pr blog Mumbrella has a great take on the social media disaster that is the Toyota Yaris fiasco.
As he says,
“Going back to the cause of this, a big part of the issue is a cultural one. This could have happened to many ad agencies other than [...]

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Dave Berkowitz has six questions for 100 metrics

by Lee Hopkins on November 25, 2009 · View Comments

in PR, blogging, marketing, micro-blogging, podcasting, strategy, tools, videoblog

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics.
Those metrics include such elements as
31.  Change in search engine rankings for the site linked to through social media
32.  Change in search [...]

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