strategy

Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today. Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the […]

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It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles. Says Schmidt: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the […]

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I’m re-reading Mitch Joel’s second book, ‘Ctrl Alt Delete’ [order through Dymocks], and again marvelling at how he manages to engender so many thoughts and ideas in me; it’s like he triggers a new marketing idea every three pages. By the way, that’s Kindle pages, so probably he’s inspiring a fresh idea every double page […]

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Any social media initiative an organisation undertakes needs strategic direction, most often starting with addressing the question, “What problem are we trying to solve?” Answering, even just posing, that question helps move an organisation along a long way. The range of social media options open to organisations is vast—having an end-point in mind will help […]

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When formulating the BYOD policy, it’s also important to consider including a course of action when an employee resigns or is terminated. This should also include what to do if a device is lost, stolen, or misplaced.

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A prominent study by Sun Microsystems showed two huge advantages for both mentors and mentees. Each were much more likely to receive promotions and raises than employees who did not participate in the mentorship program. Mentors actually received promotions and raises at a slightly higher percentage rate than mentees did! This is a valuable statistic to have at your disposal when talking to busy employees about giving up some of their time to become mentors.

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Over 10 percent of web traffic already comes from mobile devices and as devices become cheaper, more versatile, and data rates continue to fall, that number will continue to grow dramatically. If you want to reach these customers, you better have a website capable of being seen on most of these devices.

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They got their message across and in a way that was of interest beyond their target audience—and that is how social is done.

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A great infographic from KISSmetrics has just arrived, showing the transformative nature of mobile technologies

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Social media crises on the rise – yet most companies are ill-prepared. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.

Altimeter’s Social Hierarchy of Needs: Foundation, Safety, Formation, Enablement, Enlightenment

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