From the category archives:

strategy

I have no doubt that the networking and idea sharing will be massive value for you

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If you are a South Aussie please join and share your ideas!

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You can download an excellent and free Executive Report

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Comscore says users of social media outspend non-users

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Because help is at hand from various sources, including online.

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The semantic web

by Lee Hopkins on May 10, 2010 · View Comments

in clippings,strategy

G’day! Thanks for returning!A fascinating peek at the future of the much-bandied-about but little understood term, “the semantic web” (aka web 3.0). Kudos to Kate Ray for putting a brilliant movie together, and a tip of the akubra to Mitch Joel for pointing me to it. Web 3.0 from Kate Ray on Vimeo. Technorati Tags: [...]

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We need to maintain our lexicon of words upon which to call when necessity strikes

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I’ll be there running a workshop on how to develop a social media strategy

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I’m proud to announce an exclusive affiliation with Adelaide-based leading public relations firm Michels Warren. The new arrangement will now give Michels Warren clients access to my advice – and the timing couldn’t be better. Nielsen research shows that Australia is at the forefront of social media, with our per-head-of-population use of sites such as [...]

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Social media strategy: several approaches

by Lee Hopkins on March 17, 2010 · View Comments

in strategy

It has become obvious to my ancient and decrepit mind that there are more than two ways to skin a social media cat. Indeed, there are several. However, they fall into two very distinct approaches: Strategic and FILGIAG*, which you can also pronounce, “Suck It And See.” The formal approach The formal approach is full [...]

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