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strategy — Page 2


Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.

The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.

My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg  is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this […]

My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.

I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, […]

Electronic communication, or e-communication, is becoming the primary method of formal communication for a business organization in an attempt to co-relate and function in accordance with its public and press. Not only is this system more efficient, economic and user-friendly, it even requires less manpower, is eco-friendly, and enables your organization be aware of current affairs and latest technologies, which in turn adds to its USP

I’ve been at the Ark Group’s conference on internal communications (today I run a workshop on the social business). Yesterday my IABC colleague Tracey Sen from NSW Department of Education and Communities gave a stirring talk about what she has instigated at DEC and what she sees as the ‘must now know’ requirements of a […]

My heart goes out to the professional communicators that I meet, no matter what their official job title, who want to engage with their council’s constituents in this new social world but who are held back by the slow, cautious beast of democracy

Chevron oil needs your help

by Lee Hopkins on January 18, 2012

in ethics,strategy,tools

It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them