Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.
The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.
My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, […]
Electronic communication, or e-communication, is becoming the primary method of formal communication for a business organization in an attempt to co-relate and function in accordance with its public and press. Not only is this system more efficient, economic and user-friendly, it even requires less manpower, is eco-friendly, and enables your organization be aware of current affairs and latest technologies, which in turn adds to its USP
It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them