My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, […]
Electronic communication, or e-communication, is becoming the primary method of formal communication for a business organization in an attempt to co-relate and function in accordance with its public and press. Not only is this system more efficient, economic and user-friendly, it even requires less manpower, is eco-friendly, and enables your organization be aware of current affairs and latest technologies, which in turn adds to its USP
It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them
Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]