One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.
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strategy
Book review: Welcome to the Fifth Estate, by Geoff Livingston
by Lee Hopkins on July 26, 2011 · 0 comments
Local Government and Social Media workshop–hurry, time is running out
by Lee Hopkins on June 28, 2011 · 0 comments
HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication [...]
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Book review: Social marketing to the business customer–Gillin & Schwartzman
by Lee Hopkins on June 24, 2011 · 0 comments
It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.
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we can’t hide behind excuses like, “it was in the e-mail” or “sure, it’s right there in paragraph 8.”
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Business metrics and social software
by Lee Hopkins on June 14, 2011 · 0 comments
in customer service,internal communications,marketing,pr,revenue models,strategy,tools
CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation
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Nearly a third of Australian businesses don’t have a customer service strategy in place. That’s dumb.
by Lee Hopkins on June 9, 2011 · 1 comment
You can use the low-cost/high-touch tools of social media to service your customers and business leads, can’t you?!
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I HAD an interesting discussion with a client yesterday about the ‘Rip & Roll’ kerfuffle that occurred recently. Synopsis: Billboards and bus shelter ads appeared in Brisbane showing two gay men, one of which was holding a condom. Pretty quickly the outdoor advertisement company, adShel, started receiving complaint phone calls about the ads from members [...]
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Live web seminar: Shel Holtz on multimedia on the cheap
by Lee Hopkins on May 19, 2011 · 0 comments
in clippings,internal communications,marketing,podcasting,public speaking,strategy,tools,video
THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia [...]
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I AM now offering two-day in-house workshops on social media, covering both the tactical essentials to get your organisation started and the more in-depth strategic issues. Harnessing the latest tools to time-effectively manage your online reputation and relationships, you will learn how to make your online communication activities successful. You will learn from numerous case [...]
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Looking into the future. And no, it’s not just a different Facebook
by Lee Hopkins on April 28, 2011 · 0 comments
THIS WEEKEND, whilst relaxing at one of the numerous vineyard cellar doors we enjoy here in the Adelaide Hills, I stumbled across a post written many months ago by my personal comms guru, Shel Holtz. The article was about an example of the power of HTML5 (the next specification of web coding) that we communicators [...]
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