innovative communication for innovative communicators
From the category archives:
G’day! Thanks for returning!One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools.
Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too [...]
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- there are 200 billion spam emails sent every day 
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QR codes – is anyone else seeing them around?
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There you have it – FIR installed on your device, ready to go!
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Watch Natascha’s group page to see each step of the Fnucky employment saga unfold
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The Chief Marketing Officer (CMO) Council invites you to be part of their in-depth assessment of marketing performance in 2009 and the plans, priorities and projections for 2010.
‘Marketing Outlook’ is one of, if not the most, downloaded product each year from the Council’s website.
Take the survey: http://www.cmocouncil.org/programs/surveys/mo_10/
The CMO Council’s fourth-annual Marketing Outlook study [...]
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Digital Democracy are able to offer the ‘Your Say Cafe’, a safe online market research community tool
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Verdict: Is not able to deliver a concise answer within the time allotted.
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Proposal Kit products are ideal for freelancers, SME businesses or teams within larger organizations. They are ace!
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
101 ways to power-up your writing. Writing tips and advice from a Fortune 500 writer. Prevent these embarrassing mistakes in English. Write with power and impact. Be an effective communicator and achieve more in life through the power of clear communication!
Covert Hypnosis for sales success.Scientific breakthrough gives you the power to control minds and change behaviors. Discover Kevin Hogan’s covert hypnosis, sales, body language & persuasion secrets. Be an expert at the skill of subtle unconscious communication for influencing others.
IM toolbox desktop communicator. This software product provides the ability to communicate directly to the desktops of those on your list. Online trainers, MLM team builders, internet marketers and anyone with important, regular outgoing communications needs this tool. "Everything and more you'll ever want from desktop communication software..."
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson you should learn more about Guerrilla Marketing During Tough Times
