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BCR086 :: An interview with Holden’s Andrea Matthews

by Lee Hopkins on November 11, 2011 · 0 comments

in bcr pod/vidcast,interviews,marketing,strategy,tools

We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable

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Set good social media goals for your business

by Lee Hopkins on November 10, 2011 · 0 comments

in marketing,strategy,tools

Social media is all about interaction with others. Communication is key, and you must make an effort to communicate with your website’s visitors and your social media circles

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Google+ Pages

by Lee Hopkins on November 9, 2011 · 4 comments

in clippings,marketing,pr,strategy,tools

It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle [...]

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Australian social media usage–October 2011

by Lee Hopkins on October 31, 2011 · 0 comments

in clippings,tools

Over on SocialMediaNews the stats are up. Key Points to note Facebook continues to grow in Australia, with over 30,000 new people registering accounts over the last month. LinkedIn has had a big jump over the last month. Twitter numbers have also had a significant increase in Australian visitors to their site. MySpace has had [...]

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Rethinking Google+

by Lee Hopkins on October 30, 2011 · 7 comments

in clippings,strategy,tools

I know that folks like Shel Holtz are big fans of Google+; time for me to ramp up my interest level, if only for the professional-level chats that occur there.

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Attributes of a socially optimised business

by Lee Hopkins on October 27, 2011 · 3 comments

in clippings,strategy,tools

Courtesy of the folks at Headshift/Dachis Group comes an infographic that speaks volumes about the benefits of turning your business into a social one.

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Making your QR codes beautiful

by Lee Hopkins on October 24, 2011 · 5 comments

in clippings,marketing,tools

Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer    HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr [...]

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Using social media to network in the professional community

by Lee Hopkins on October 3, 2011 · 0 comments

in marketing,pr,public speaking,tools

THE EXPLOSION OF social media sites such as Facebook, MySpace and Twitter in the past decade has forever changed our society. Although these sites first became popular for personal use, they didn’t take long to find their way into the professional world. Networking has long been one of the most effective tools in business. Social [...]

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Harvard, Unisys on social media for business

by Lee Hopkins on September 29, 2011 · 0 comments

in clippings,strategy,tools

To be really useful, social media has to improve the daily work of employees. Knowledge workers spend anywhere from 15%-35% of each day just searching for the right information

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Is Google about to kill off Dropbox?

by Lee Hopkins on September 29, 2011 · 0 comments

in clippings,tools

Google could be repositioning and rebranding its ‘Google Docs’ platform to allow for storage of any type of file (which it already does) and seamless syncing across platforms and devices

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