Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins

I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, […]

Chapter One explores the essential background to social media and explains why measuring and analysing social media metrics is so important to the success of any social media programme

How to be a social business: workshop

by Lee Hopkins on March 23, 2012

in training

Due to popular demand, I’m running a public workshop in Adelaide on one of today’s hot topics for business — how to be a social business. Running for a mere three hours, you will learn about microblogging podcasting video blogging why Chaos Theory should NOT be how you approach social technologies the essentials of Moderation […]

Social Business: a presentation

by Lee Hopkins on March 7, 2012

in public speaking,tools,training

Here’s the slides from the workshop I gave in Melbourne recently on social business.

Before you launch your first online promotion, be aware that there are many regulations governing contests enforced both by Facebook and the Federal Trade Commission (FTC).

I’m running a workshop on the 23rd, ‘The Social Business and You’, and am part of a panel on the 22nd discussing ‘Establishing and maintaining an internal communication protocol’.

Are you a one-trick pony?

by Lee Hopkins on January 10, 2012 · 1 comment

in miscellaneous,training

This business communication world of ours is changing at a faster pace than ever before, principally brought about by the emergence of the social world. People can share ideas, philosophies, likes and hates at lightening speed, and most companies are ill-resourced to be able to match the speed of information dissemination and discussion. It is […]

Forbes Magazine has a great article on how major companies are just not ‘getting it’ when it comes to Facebook and social media. Says Forbes: Dealing with customers on social sites reveals "a fundamental shift in customer service," March says. Complaints used to be viewed as a nuisance, but ignoring dissatisfaction on Facebook and Twitter […]

To help avoid the most common mistakes, have a look at the list of top ten business communications mistakes below: