video

I’m flattered to be in another episode of Laurel Papworth‘s video series, Social Media Business. This week there’s Laurel (of course), Tea Smith, Shel Israel and I, talking about six-year-olds receiving iPads at school, Pinterest, The “Almost There Generation” (not yet digital natives), and how to get a cracked iPhone replaced. Tons of great information, [...]

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I haven’t had so much fun driving in ages. Honestly. I love everything about this car (well, almost)… Review of the Holden Cruze Series II hatchback The stereo system is excellent, the handling is great, the ride is firm but not bone-shattering, the air-conditioning is up for Australia’s conditions… Sure, it doesn’t fit adults in [...]

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EMC and the power of social communication

by Lee Hopkins on December 1, 2011 · 0 comments

in clippings,video

Just came across this great video from EMC and had to share it with you

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A great interview with Kevin, who spills the beans on what social media has done for the real estate group Raine & Horne in South Australia.

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My FIR colleague Dan York posted last year about a neat way to put promo video presentations together really quickly. Says Dan: So our CEO Jonathan Taylor, who has been experimenting a lot with Prezi lately, whipped up a quick Prezi to explain what happens. A group of us collectively tweaked it a small bit [...]

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SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR

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BCR084 : Shel Holtz on SEO

by Lee Hopkins on September 22, 2011 · 0 comments

in bcr pod/vidcast,training,video

RECORDED AT A one-day workshop Shel Holtz ran in Sydney, 19th August 2011 Shel Holtz on SEO   Thanks to IABC NSW for hosting the event. Technorati Tags: seo, shel holtz, iabc, iabc nsw, business communication, lee hopkins Tweet

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a brief introduction to Symbolic Convergence Theory, a well-researched and robust communication theory from pre-social media days, and I’m asking, as part of my research, whether it can ‘play nicely’ with Twitter

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Questions to ask when building a social CRM strategy: How are we going to do social media? What do we want to focus on? What’s our personality? What are our rules of engagement?

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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content [...]

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