Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]

The six second video – the next big thing?

by Lee Hopkins on February 7, 2013

in tools,video

Vine’s offering won’t replace the short, concise video that is so useful on the front page of corporate websites, but it is definitely provoking some companies into being creative, which is a great thing.

Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.

BCR096: Is Instagram the new Twitter?

by Lee Hopkins on October 24, 2012

in bcr pod/vidcast,video

For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.

Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins

Five teenage girls from an Adelaide all-girls high school have done themselves a tremendous amount of ill-fortune by filming themselves offering sexual acts. In an obvious spoof of the phenomenal KONY 2012 video the allegedly 14 year old girls created a GOBS 2012 video. I bet they didn’t expect, nor understand, why they suddenly got […]

I’m joined by Jeremy Hague from Melbourne. Jeremy is part of the team behind the very successful Skylook software (Skype and Outlook integration) and now the excellent Vodburner (records Skype video calls). Technorati Tags: skylook, vodburner, jeremy hague, skype, recording software, business communication, lee hopkins

I’m flattered to be in another episode of Laurel Papworth‘s video series, Social Media Business. This week there’s Laurel (of course), Tea Smith, Shel Israel and I, talking about six-year-olds receiving iPads at school, Pinterest, The “Almost There Generation” (not yet digital natives), and how to get a cracked iPhone replaced. Tons of great information, […]

I haven’t had so much fun driving in ages. Honestly. I love everything about this car (well, almost)… Review of the Holden Cruze Series II hatchback The stereo system is excellent, the handling is great, the ride is firm but not bone-shattering, the air-conditioning is up for Australia’s conditions… Sure, it doesn’t fit adults in […]

EMC and the power of social communication

by Lee Hopkins on December 1, 2011

in clippings,video

Just came across this great video from EMC and had to share it with you