Questions to ask when building a social CRM strategy: How are we going to do social media? What do we want to focus on? What’s our personality? What are our rules of engagement?
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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content [...]
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MY GREAT friend Shel Holtz interviewed me recently about what I’m up to with my doctorate. Here’s what I said… Lee Hopkins on Symbolic Convergence Theory and Twitter For Facebook fans, you’ll find the video over on YouTube. Technorati Tags: shel holtz, symbolic convergence theory, twitter, business communication, lee hopkins Tweet
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Those who’ve ever been to a presentation of mine know that I put emphasis on the social values of this new business communication landscape. In this video I explain what I have long believed are the four underpinning ethos of this new landscape, what I call the “3Ts and an A:” Truth; Trust; Transparency; and [...]
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