Pricing
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I offer several packages that may be of interest to you:
- social media/networking strategic and tactical advice
- public speaking
- online copywriting
- offline copywriting
- marketing bundled packages
- terms and conditions
Social media strategic & tactical advice
Strategy & Tactical Advice package #1: On-Call Copywriting & Consultation :: $2,000/month
10 hours of my time for social media/networking advice, or whatever else you require, based on $200 per hour (lower than my normal hourly rate). Payable in advance on a month by month basis—no long-term contract required. Two-month minimum.
Strategy & Tactical Advice package #2: On-Call Copywriting & Consultation :: $4,000/month
20 hours of my time for social media/networking advice, or whatever else you require, based on $200 per hour (lower than my normal rate). Payable in advance on a month by month basis—no long-term contract required. Two-month minimum.
Hourly rate:
$250 – two hour minimum.
Public speaking
Keynote speech: $,2500 (plus expenses - travel, accom, etc.)
Presentation 45 minutes – 2 hours (not keynote): $1,800 (plus expenses - travel, accom, etc.)
All day workshops: $2,000 per day + $2,000 per day preparation (e.g. a two day workshop = 2 days +2 days preparation; plus expenses - travel, accom, etc.)
Online copywriting
Long-copy landing page (microsite, financial) :: $8,500
A long-copy dedicated Web site designed to sell an investment newsletter, trading service, or other financial advisory directly to consumers. Runs as long as needed to maximize sales.
Long-copy landing page (microsite) :: $7,500
A long-copy dedicated Web site designed to sell a consumer product—such as a newsletter, e-book, or conference—directly. The online equivalent of a 6 to 8-page sales letter.
Long-copy landing page with Taguchi test elements :: $9,500
This is your best bet for maximizing your chance of increasing conversion rates. It includes long body copy plus copy for these test elements: 3 pre-heads, 6 headlines, 3 subheads, 3 suggested visuals, 3 salutations, 3 leads, 3 calls to action, and 3 guarantees.
Medium-copy landing page :: $5,500
The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).
Short-copy landing page :: $2,000 – $2,500
A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfilment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.
Landing page versions :: 25% – 50% of above fees.
Creating a different front-end for an A/B split test. Price is the assumption that Lee Hopkins is writing the version at the same time he is writing the original landing page.
Hard-copy version of landing page :: 50% + 2 cents.
Lee’s fee to turn the landing page he wrote for you into a direct mail package is 50% of the original copywriting fee plus a 2 cents per piece mailing fee after a test of 50,000 pieces.
Transaction page :: $950
Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information.
Long-copy e-mail :: $2,500 – $3,500
An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 2 to 4-page sales letter.
Teaser e-mail :: $1,500 – $2,500
A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a ½ to 1-page sales letter.
Lead-generation e-mail :: $1,500 – $2,000
Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information.
Online e-mail conversion series :: $1,000 – $1,500 per effort
A series of follow -up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.
E-zine ad :: $ 500
A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page.
Banner ad :: $500 – $1,000
Banner ad designed to generate click-throughs to a microsite or landing page.
E-mail capture pop-under page :: $750 – $1,500
A window that appears when visitors attempt to exit your Web page without ordering; offers free content in exchange for the visitor’s e-mail address.
“Mail order” package #1 :: $9,500 (value: $13,500)—Taguchi = add $2,000
Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, three teaser e-mails, and three online ads. This option is recommended for marketers with access to large e-lists.
“Mail order” package #2 :: $9,500 (value: $13,500)—Taguchi = add $2,000
Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, pop-under page to capture e-mail addresses, and three conversion e-mails to convert inquiries to sales. This option is recommended for marketers who drive traffic to their site primarily through search engines.
Web site package #1 :: $5,500 – $6,500
A small business or single product line Web site consisting of a home page and up to 5 additional pages.
Ongoing site copy maintenance :: 3% of gross sales OR $5,000 a month
For a royalty of 3% of gross sales, we remain on call to make minor tweaks and updates, and provide new test versions, at no additional fee. Copywriting of major new tests and versions is quoted separately.
Home page, simple (“ad style”) :: $1,500 – $2,000
Simple home page with a headline and up to 300 words of text describing the company or site.
Home page, complex (“tabloid style”) :: $2,000 – $3,000
Complex home page with multiple headlines and copy sections. Often used in membership and subscription Web sites. Also used in sites highlighting news or content in multiple product lines or subject areas.
Web page, non-optimized :: $750 – $1,000
Simple page with a headline and up to 300-400 words of text.
Web page, optimized :: $1,250 – $1,500
A headline and up to 300 words of text plus meta tags optimized to a predetermined list of key words.
Optimization of existing Web Page :: $750
Editing the headline, text, links, and meta tags of an existing Web page, without rewriting content, to optimize for a predetermined list of key words.
Key word research, per Web page :: $500
Using standard online tools to determine the best key words for optimizing a given Web page.
Offline copywriting
| Print ad, full page | $2,500 – $3,500 |
| Sales letter | $2,000 – $8,500 |
| Direct-mail package, lead generation | $4,500-$6,500 |
| Direct-mail package, mail order | $6,500-$9,500+ |
| Renewal series | $1,000-$1,500/letter |
| Blanket renewal | $2,000-$3,500 |
| Insert | $2,500-$5,000 |
| Self-mailer | $2,500-$5,500 |
| Postcard or double postcard | $1,500-$2,500 |
| Voucher | $2,000+ |
| Brochure | $750-$1,000/page |
| Data sheet | $2,000 |
| Catalog | $750/page |
| Newsletter | $750/page |
| Feature story | $1,500-$4,000 |
| Short article | $500-$1,500 |
| White paper | $4,000-$5,000 |
| Case study | $1,500-2,500 |
| Booklet (maximum 8 pages) | $3,000-$4,000 |
| Press release, 1-2 pages | $750-$950 |
| Audiovisual or multimedia script | $3,000+ |
| Telemarketing script | $1,500-$2,500 |
| Radio commercial (three-ad package) | $2,000-$3,000 |
| Copy critique | $750-$1,500 |
Marketing programme bundled offers
Marketing Program #1: Lead-Generation Campaign :: $7,500
Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report.
Marketing Program #2: Lead-Generation & PR Campaign :: $8,500
Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report, plus a press release announcing publication of the report to the media.
Marketing Program #3: Feature Article Placement :: $7,500
Writing of a feature article and query letter you can use to persuade editors to publish the article. Placement not guaranteed, but article text can be used as a self-published booklet or special report and offered as a premium.
Marketing Program #4: Press Release Distribution :: $5,500
Copywriting of a 1-2 page press release, distribution to as many as 300 media outlets, and one-time follow-up with the top 10 media outlets via phone. Includes recommendation on strategy and media list, but client procures list directly from the recommended source.
Online e-mail conversion series :: $1,000 – $1,500 per effort.
A series of follow -up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.
Terms
Joint accountabilities
My accountability includes
- Adherence to agreed-upon deadlines
- All administrative and office costs.
Your accountability includes
- Access to key individuals on mutually convenient dates
- Immediate provision of all information having a bearing on the project
- Payment in conformance with the terms below.
Our joint accountabilities include the following
- We will alert each other of anything we learn that may materially affect the success of this project
- We will respect each other’s confidentiality and proprietary materials and approaches
- We will achieve reasonable accommodation for conflicts, unforeseen events, and other priorities.
Fees: All fees are not inclusive of the GST component. Fees are not inclusive of any external consultants which may need to be purchased for specific elements in any project, which are to be paid by the client upon agreement of the requirement for the additional consultants. No external consultants will be hired without the client’s approval in writing.
Payment terms: A 50 percent deposit is required before work is to commence, with the balance due within 7 days of completion of either the project or of each month, depending on agreed interim payments.
Discounts: A ten percent discount can be obtained with a single full-fee payment at or prior to project commencement (note: applicable only to fees above $4,000; not applicable to ‘copy critiquing’, not applicable to social media/networking strategic and tactical advice).
Expenses: Expenses will be billed as actually accrued and are due on presentation of my invoice. Expenses will include air (business class), train (business class), rental car, taxi, lodging, food and related expenses; they will not include fax, copying, phone, courier, office support and related expenses.
Purchase order or letter of authorization required for all jobs.
All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.
Listed fees are guidelines only. Call today for a prompt price quotation on your specific assignment. See above for special “Marketing Programme” bundled offers.
