Lee’s Second Life - “Finding the key”

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There’s more activity over at Second Life, which due to my recent flat-out activity I have neglected to pass on. Here’s some of the highlights:

• Dell have announced their 64-acre island (thanks Trevor)
• A stack of PR companies are now in Second Life (thanks Paull)
• Harvard Law School
• IBM
• New York University
• Coca Cola (and a company that the newly-launched crayon are working with)
• Wells Fargo
• Major League Baseball
• New Media Consortium - Yale, Harvard, Princeton among 200 members
• Wall Street Journal
• Reuters
• Sun
• Savvy CEOs, says BusinessWeek
• Fortune magazine says “No, Second Life is not overhyped”

Total residents: 1,444,464
Total US$ spent in last 24 hours: $492,812

Still reckon you don’t need to know about Second Life? Call me on +61 (0)410 642 052 if you want to discuss how you could be telling your business’ story to a whole new market of very savvy, very cashed-up early adopters.

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